Outbound & Lifecycle Marketing Specialist

Blackbox Strategies · Warsaw · 4-7 years · FullTime

Key skills

  • Content Strategy
  • Social Media
  • CRM

Job description

OUTBOUND & LIFECYCLE MARKETING SPECIALIST

ROLE OVERVIEW

BlackBox Strategies is seeking a senior, execution-first operator to own outbound and lifecycle messaging across both B2B and B2C audiences.

This role is ideal for someone who:

  • Is an expert at hands-on execution
  • Can collaborate on strategy, then independently ship
  • Understands how B2B and B2C motions differ across email, CRM, and SMS
  • Works closely with a Social Media Manager to align messaging and timing

You will partner with leadership on direction and priorities, then own execution end-to-end.

ABOUT BLACKBOX STRATEGIES

BlackBox Strategies is a revenue execution agency that helps businesses grow through disciplined GTM strategy, outbound execution, and lifecycle optimization. We design and operate revenue systems across email, CRM, and digital channels - bridging strategy and hands-on execution to drive measurable results for both B2B and B2C clients.

LOCATION

Remote | Open to global candidates (U.S. business hours required)

KEY RESPONSIBILITIES

Cold Email & Outbound Execution

  • Build and maintain outbound lists and enrichment workflows using Clay
  • Launch, manage, and optimize cold email campaigns in Instantly
  • Own inbox health, deliverability, warm-up, and reply categorization
  • Sync replies, outcomes, and lifecycle stages into HubSpot
  • Continuously test messaging by segment, persona, and intent

Lifecycle & Marketing Email (B2B + B2C)

  • Build segmented audiences across lead, prospect, and customer stages
  • Execute nurture, re-engagement, abandoned inquiry, and expansion campaigns
  • Manage compliance, suppression logic, and list hygiene
  • Use HubSpot Marketing Hub and/or Mailchimp

SMS Marketing (Nice to Have)

  • Support compliant, high-intent SMS use cases (follow-ups, reminders, re-engagement)
  • Experience with platforms such as Twilio or similar is a strong plus
  • Coordinate SMS timing with email and social campaigns

Cross-Functional Collaboration

  • Collaborate closely with the Social Media Manager to align themes, CTAs, and timing
  • Share outbound insights to inform social and content strategy
  • Partner with leadership on ICPs, testing priorities, and iteration

REQUIREMENTS

  • Minimum of 4 years of hands-on experience in outbound, lifecycle marketing, or RevOps-adjacent roles
  • Direct experience executing (not just overseeing) email and CRM campaigns
  • Experience supporting both B2B and B2C audiences
  • Strong understanding of deliverability, segmentation, and channel tradeoffs
  • Clear written communicator with a bias toward execution
  • Comfortable operating with high-level direction in a fast-moving environment

BENEFITS

  • Competitive compensation
  • Flexible, fully remote work environment
  • Opportunity to directly influence pipeline and revenue
  • Close collaboration with strategy, social, and GTM leadership
  • Exposure to modern outbound, CRM, and AI-enabled workflows

Apply on the official Blackbox Strategies careers page

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