OEM Leader - Industrial Automation

The SGM – OEM leads end‑to‑end growth for the OEM business, driving market strategy, segmentation and platforming, commercial policy alignment, channel performance, digital experience, and cross-functional coordination. The role builds and executes OEM marketing plans and multi‑horizon growth strategies (AOP/AMSP/3–5 year), partnering with Sales, Category, Marcom, and Global teams to deliver sustained revenue, share, and profitability across Machine Builders, POEMs, Control Panel Builders, Integrators, and IADs. Key Responsibilities Market Research, Segmentation & Strategy Conduct ongoing market and competitive research; translate insights into actionable strategies. Drive OEM segmentation and platforming; ensure platforming accuracy and updates. Evolve the OEM coverage model to improve reach, productivity, and profitability. Lead BFO OEM data maintenance and governance. OEM Marketing & Growth Planning Build and execute the annual OEM marketing plan (incl. digital) with Marcom. Develop