Lead, Channel Strategy Management
Job Description
The Senior Channel Marketing Lead will be responsible for defining and executing the channel strategy to accelerate business growth, expand market reach, and strengthen partner engagement across the ecosystem. This role requires a strategic thinker with strong execution capabilities who can identify growth opportunities, build scalable channel programs, and work cross-functionally with sales, marketing, and partner teams to deliver business outcomes. Key responsibilities include: Develop and lead the channel growth strategy, ensuring alignment with business priorities, revenue objectives, and long-term market expansion goals. Identify, evaluate, and unlock new channel opportunities by analyzing market trends, partner potential, customer segments, and emerging routes to market. Drive channel capability development, enabling partners with the right tools, programs, training, and resources to increase effectiveness and performance. Own and manage the transactional business model, ensuring