Product Marketing Manager - Mobile

<div class="content-intro"><p><em>At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit <a class="_ymio1r31 _ypr0glyw _zcxs1o36 _mizu194a _1ah3dkaa _ra3xnqa1 _128mdkaa _1cvmnqa1 _4davt94y _4bfu18uv _1hms8stv _ajmmnqa1 _vchhusvi _kqswh2mm _ect4ttxp _syaz13af _1a3b18uv _4fpr8stv _5goinqa1 _f8pj13af _9oik18uv _1bnxglyw _jf4cnqa1 _30l313af _1nrm18uv _c2waglyw _1iohnqa1 _9h8h12zz _10531ra0 _1ien1ra0 _n0fx1ra0 _1vhv17z1" href="http://klaviyo.com/careers" data-renderer-mark="true">klaviyo.com/careers</a> to see how we empower creators to own their own destiny.</em></p></div><p><strong>About the Team and Role:</strong></p> <p>We’re looking for a versatile Product Marketing Lead—a true Swiss Army knife—to join our K:Marketing PMM team. In this role, you’ll tackle SMS and Mobile Messaging, a premier strategic growth engine for Klaviyo and a critical component of our flagship marketing automation platform. Mobile communication—spanning SMS, MMS, push notifications, and emerging channels—is no longer an add-on; it is a foundational pillar of modern omnichannel commerce and a top priority driving revenue growth across our entire customer base.</p> <p>You’ll serve as the dedicated PMM partner for our Klaviyo SMS & Mobile product team, understanding market opportunities, deciphering the evolving mobile compliance landscape, analyzing competitive dynamics, and directly influencing our product roadmap. You will lead global product launches, rallying cross-functional stakeholders to execute comprehensive go-to-market strategies that accelerate adoption, expand global carrier coverage, and establish mobile as an indispensable, high-ROI channel for brands worldwide. You’ll leverage the momentum of Klaviyo’s trusted platform while driving the zero-to-one messaging strategy for new mobile innovations— mastering product-market fit, and unlocking high-velocity revenue growth.</p> <p>If you thrive in a fast-paced, high-growth environment, and want to show the world how real-time, hyper-personalized mobile experiences power modern customer relationships, this role is built for you!</p> <p><strong>How You’ll Make a Difference:</strong></p> <ul> <li><strong>Strategic Positioning & Storytelling:</strong> Define the value proposition, messaging hierarchy, and positioning for Klaviyo’s SMS and Mobile product suite.</li> <li><strong>GTM & Product Launches: </strong>Drive end-to-end go-to-market strategies across Sales, Customer Success, Enablement, and Growth Marketing.</li> <li><strong>Market & Competitive Intelligence: </strong>Track global mobile trends to position Klaviyo as the most trusted, compliant, and powerful mobile marketing solution on the market.</li> <li><strong>Roadmap Evangelization & Influence: </strong>Partner closely with Product Management to champion customer needs, surface market gaps, and synthesize feedback.</li> <li><strong>Adoption & Revenue Growth:</strong> Develop targeted campaigns, ROI models, and cross-sell playbooks to enable merchants to scale seamlessly.</li> <li><strong>Sales Enablement & Deal Support:</strong> Build essential GTM assets (pitch decks, one-pagers, ROI calculators, enablement trainings) as a mobile Subject Matter Expert (SME) with sales.</li> <li><strong>Cross-Functional Leadership:&