Principal Product Management, Growth

<div class="content-intro"><p>ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen–fast.</p></div><h1>Principal Product Manager, Growth</h1> <h2>About ZoomInfo</h2> <p>ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You'll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won't just contribute — you'll make things happen, fast.</p> <h2>The Opportunity</h2> <h3>Own a Growth Portfolio and Set the Pattern the Rest of the Team Inherits</h3> <p>ZoomInfo built the industry's most sophisticated GTM data platform. The next frontier is turning every visitor into revenue without waiting on a human handoff — a coherent self-serve journey that activates a non-customer in minutes, converts consumption into upgrade, and routes high-intent signals back to sales when a human will close more than they distract.</p> <p>You'll define the multi-quarter thesis on which channels compound, the operating rhythm the rest of the growth PM team inherits, and the ZoomInfo POV on how buyers discover us in an AI-first world.</p> <p>The impact is immediate and compounding. Every signup you activate, every credit you cause to be consumed, every transaction, every PQL you route, every "buy more" event you trigger is revenue — and every operating pattern you set multiplies across the growth PM group. We've adopted a consumption-first monetization model and a unified entry-point thesis across the company, and we run weekly: if your hypothesis can't be falsified inside a sprint, it isn't a hypothesis. This is a rare opportunity to own a P&L-shaped surface with full air cover to ship fast, learn in public, re-pivot when the data turns — and to define the growth PM craft as ZoomInfo scales it.</p> <h2>What You'll Do</h2> <h3>Own the Portfolio End-to-End</h3> <p>Take a portfolio-scope growth surface — and own it from first impression to revenue. Define the entry points, the activation milestones, the monetization moments, and the sales-assist signals across the channels that make up the portfolio. Drive the user experience across surfaces: landing, signup, in-product onboarding, empty states, upgrade modals, paywalls, lifecycle communication, and the agent-readable / LLM-discovery surfaces that are becoming primary. You own the funnel chart; you own the why behind every drop.</p> <h3>Set the Multi-Quarter Growth Thesis</h3> <p>Beyond weekly experiments, own 4-8 quarter bets on which channels compound and which retire. Publish a written POV on where PLG distribution is heading (LLM-first discovery, MCP-as-channel, agent-readable onboarding, partner-driven trials) and defend the sequencing to the exec team. Rebalance investment across the portfolio quarterly based on unit economics, not the loudest channel.</p> <h3>Run Experimentation as the Operating Rhythm — and Set the Rhythm for the Team</h3> <p>Ship 8-10 experiments per sprint. Pre-register the hypothesis, the metric, the success threshold, and — critically — the invalidation signal. Read results weekly, kill what doesn't work, double down on what does, and keep a written record so the team compounds learning instead of repeating it. Your rubric, your retro format, and your invalidation-signal standard become the template the rest of the Growth PM group inherits. Translate results into concrete changes: copy rewrites, schema tweaks, pricing changes, new