Paid Social Specialist (Contract Basis)

<h2><strong>About the role</strong></h2> <p>Webflow is the agentic web marketing platform for modern marketing teams, helping organizations build, manage, and optimize high-performing web experiences that drive predictable growth and strengthen brand trust. Building at Webflow will need grit, because we move fast, without ever sacrificing craft or quality.</p> <p>We're looking for a contract <strong>Paid Social Specialist</strong> to own day-to-day execution and optimization across LinkedIn (primary) and Meta (secondary). This is a hands-on, in-platform role. Strategy, budget allocation, and cross-functional direction sit with the growth marketing manager you'll report to — your job is to take approved briefs and turn them into well-built, well-optimized, well-measured campaigns.</p> <p>You'll be measured on pipeline pull-through, not activity. If you like being accountable to downstream numbers and have opinions about why a campaign is or isn't converting, you'll do well here.</p> <h2><strong>Details</strong></h2> <ul> <li>Duration: 6 Months</li> <li>Hours: 40 hours per week</li> <li>Rate: $83/hr</li> <li>Remote, with meaningful overlap with US Eastern hours</li> </ul> <h2><strong>What You'll Own</strong></h2> <ul> <li><strong>Core market builds and optimization</strong> <ul> <li>Build, restructure, and maintain full-funnel LinkedIn campaigns across upper, mid, and lower funnel</li> <li>Deploy account-based and contact-level audience lists supplied by the growth team, including customer and current-pipeline exclusions</li> <li>Manage tiered Sponsored Messages, Document Ads, and single-image programs</li> <li>Run a weekly optimization cadence: bids, budgets, audience refinement, creative rotation, CPM and efficiency management</li> <li>Run Meta mid-funnel retargeting and account-based programs</li> <li>Design and execute in-platform experiments — audience, format, bid strategy, funnel structure</li> </ul> </li> <li><strong>EMEA expansion</strong> <ul> <li>Manage EMEA full-funnel LinkedIn campaigns (UKI, DACH, France) from approved regional strategy</li> <li>Build and maintain separate regional retargeting pools</li> <li>Keep EMEA segmented from core market at all times, in both build structure and reporting</li> </ul> </li> <li><strong>Brand awareness</strong> <ul> <li>Own brand campaign builds and monthly optimization cycles across LinkedIn and Meta</li> <li>Measure brand work on reach, frequency, and brand lift signals — not direct conversion</li> </ul> </li> <li><strong>Partner and account-based programs</strong> <ul> <li>Execute partner co-marketing and account-based campaigns on paid social from approved briefs and audience lists</li> <li>Handle audience activation, campaign QA, and launch checks</li> </ul> </li> <li><strong>Measurement hygiene</strong> <ul> <li>Own UTM construction and QA for every campaign you launch, following documented team conventions</li> <li>Report performance against MQL and Sales Accepted Opportunity pull-through using Salesforce and Tableau — platform metrics are diagnostic only</li> <li>Flag anomalies with a diagnosis attached, not just a metric</li> </ul> </li> </ul> <h2><strong>What You'll Bring</strong></h2> <ul> <li>4+ years hands-on LinkedIn Campaign Manager experience running B2B enterprise programs at meaningful scale</li> <li>Fluency with full-funnel LinkedIn structure, matched audienc