Senior Integrated Campaign Manager

<div class="content-intro"><p><strong>About Coursera + Udemy</strong></p> <p>Coursera and Udemy are now one company, bringing together two mission-driven brands to create the world’s most powerful platform for turning learning into progress. Together, we help more than 300 million learners and 12,000+ enterprise customers build the skills they need for a world being reshaped by AI. Read more about the combined company by visiting our <a href="https://blog.coursera.org/coursera-and-udemy-are-now-one-company-creating-the-worlds-most-comprehensive-skills-platform/" target="_blank">blog</a>.</p> <p><strong>Why join us now?</strong></p> <p>AI is transforming how people learn, work, and grow, and the need for new skills has never been greater. Coursera brings trusted content and credentials from leading university and industry partners, while Udemy brings a dynamic skills marketplace and global network of real-world experts. By combining these strengths, we can connect more people and organizations to the skills they need, when they need them.</p> <p><strong>Shape what comes next</strong></p> <p>By joining our team, you’ll have the opportunity to reshape how the world learns and applies skills—and help millions of people participate in the new economy. Bring your ideas, expertise, and perspective to meaningful work that can make a difference at global scale.</p></div><h4><strong>Coursera + Udemy lets you choose the best way to work, whether it’s from home, an office, or a collaboration space. We’re a globally distributed team that comes together intentionally for collaboration, complex problem-solving, and key milestones — creating opportunities for teams to come together. If you’re ready to make a global impact, help scale unique products across Coursera + Udemy, and grow your career, apply below.</strong></h4> <h2><strong>About this role:</strong></h2> <p>Within our Consumer organization, you'll drive end-to-end go-to-market strategy for Coursera's key new content launches. The Lifecycle Marketing team converts owned demand into revenue and maximizes learner lifetime value by connecting new content, promotions, and seasonal moments into coordinated campaigns that progress learners from first purchase through renewal. You'll partner with cross-functional stakeholders to define success metrics, size expected impact, build the GTM plan, and own the execution and results. In this role, you'll make the scope and timeline calls that keep campaigns moving while remaining accountable for the business outcomes each campaign delivers.</p> <h2><strong>About your skills:</strong></h2> <p><strong>Campaign Management</strong></p> <p>Core responsibility for planning and executing end-to-end GTM strategies for content launches.</p> <p><strong>Cross-Channel Marketing</strong></p> <p>Critical for orchestrating coordinated multi-channel strategy across on-platform, CRM, and paid media.</p> <p><strong>Campaign Planning</strong></p> <p>Fundamental for developing comprehensive launch strategies with coordinated resources and milestones.</p> <h2><strong>What you'll be doing:</strong></h2> <ul> <li>Define what success looks like before launch by setting clear success metrics and sizing expected impact, then make recommendations on scope and timeline tradeoffs when stakeholder inputs conflict.</li> <li>Treat each content launch as a business outcome, not a scheduling exercise—sequence launches against clear business goals and explain the strategic reasoning behind each campaign structure.</li> <li>Convert business goals into campaign briefs scoped appropriately for content