YouTube Channel Manager

<h4><strong>Who we are</strong></h4> <p>SeekWell is the parent company of 1-800 Contacts, Luna, and The Framery. Our goal is to make it simpler, easier, and more accessible for people to get the vision care they need. We maintain the legendary, award-winning culture 1-800 Contacts started almost 30 years ago and continue to develop innovative, pioneering products and businesses that make consumers cheer. We’re owned by KKR – one of the world’s largest and most successful private equity investment companies. We’ve built an excellent company and changed an industry by putting the customer first, always. The best is yet to come!</p> <h4><strong>Why you want this job</strong></h4> <p class="p1">As a channel manager for YouTube advertising, you’ll own the end-to-end strategy, execution, and performance of our YouTube campaigns. This includes everything from in-stream ads and YouTube Shorts to leveraging YouTube’s advanced targeting and analytics tools. Your role will be pivotal in optimizing our YouTube presence, building brand equity, and driving key business outcomes such as traffic, leads, and conversions.</p> <p class="p1">While YouTube will be the primary focus of this role, you’ll also support paid social initiatives across platforms such as Meta and TikTok. You’ll collaborate closely with Paid Social, Creative, and Analytics teams to develop channel-specific strategies, provide creative recommendations, and translate performance data into actionable insights.</p> <h4><strong>What you’ll do</strong></h4> <ul> <li class="p1"><strong>Strategic Leadership:</strong> Develop and execute a YouTube-first advertising strategy that supports both brand and performance marketing goals.</li> <li class="p1"><strong>Campaign Management:</strong> Manage all aspects of YouTube advertising, including in-stream ads, bumper ads, YouTube Shorts, and other video placements. Optimize campaigns using Google Ads.</li> <li class="p1"><strong>Audience Targeting and Segmentation:</strong> Leverage YouTube’s targeting capabilities, including custom segments, affinity audiences, remarketing, and first-party data, to reach the right viewers at the right time.</li> <li class="p1"><strong>Creative Best Practices:</strong> Work closely with the Creative team to develop platform-specific assets, including skippable and non-skippable ads, Shorts, and long-form video, ensuring alignment with YouTube best practices.</li> <li class="p1"><strong>Performance Analytics:</strong> Use YouTube Analytics, Google Ads, and third-party tools to evaluate metrics such as view-through rate, watch time, click-through rate, cost per view, and conversions.</li> <li class="p1"><strong>Experimentation and Testing:</strong> Run tests across creative formats, video lengths, messaging, audiences, and campaign strategies to improve performance.</li> <li class="p1"><strong>Paid Social Support:</strong> Help support campaign execution, optimization, creative strategy, and reporting across paid social platforms within a team environment.</li> <li class="p1"><strong>Cross-Channel Creative Strategy:</strong> Identify creative insights and opportunities that can be applied across YouTube and paid social while accounting for the distinct behaviors and best practices of each platform.</li> <li class="p1"><strong>Market Awareness:</strong> Stay current on industry trends, platform updates, and emerging technologies across YouTube and paid social.</li> <li class="p1"><strong>Reporting and Insights:</strong> Create clear performance reports and translate campaign results into actionable recommendations for internal team