Senior Director, Product Management (Small Axe Studios)

<p><strong>Who We Are </strong></p> <p>At 2K, we build some of the most iconic and culture-shaping video games in entertainment. In 2023, Small Axe Studios, formally known as 2K Sports Lab, was created as our newest stand-alone studio in Burnaby with an ambitious mission to redefine the future of sports games. We are actively expanding our world-class publishing team to launch 2K’s next major sports franchise with Small Axe Studios. If you thrive on bringing bold, innovative experiences to life with a laser focus on players and sports fans worldwide, we’d love to connect with you.</p> <p><strong>What We Need</strong> </p> <p>We are looking for a Senior Director, Product Management responsible for partnering with Small Axe Studios on product strategy, feature roadmaps, and management of the live service player experience to enable long-term engagement & revenue growth. </p> <p>In this critical role, you will work with the studio to architect and execute a multi-year product roadmap, shaping our player engagement, growth and retention strategies. Leading both the product management and data insights teams, you will work closely with studio and publishing collaborators to develop and implement plans that will enable the franchise to become a cultural powerhouse. </p> <p><strong>What You’ll Do</strong></p> <ul> <li><strong>Product Leadership </strong> <ul> <li><strong>Multi-Year Product Roadmap:</strong> Partner with the studio to drive the design and execution of the multi-year product roadmap, being a strong voice in the vision, direction & evolution of the core game experience.</li> <li><strong>Player Lifetime Value:</strong> Maximize the end-to-end player lifecycle - onboarding, retention, re-acquisition & monetization - leveraging data to build and continually iterate a live service strategy that consistently grows in-game engagement and player lifetime value.</li> <li><strong>Monetization Models:</strong> Collaborate with the studio to plan and optimize in-game monetization models, ensuring they are designed to enhance the player experience, increase MAUs, and drive long-term revenue growth without creating player friction or introducing pay-to-win dynamics.</li> <li><strong>Content Roadmap:</strong> Co-author the daily/weekly/monthly/annual cadence of feature drops, content updates, gameplay optimization, and game resets, ensuring alignment on resourcing, licensing, and development costs.</li> <li><strong>Evergreen Engagement & Conversion:</strong> Build comprehensive messaging, campaign, and upsell strategies in collaboration with performance marketing and studio development teams to drive ongoing player engagement and conversion.</li> </ul> </li> </ul> <ul> <li><strong>Data, Insights & Market Intelligence</strong> <ul> <li><strong>Voice of the Player:</strong> Understand and advocate for the player’s perspective at every opportunity, to ensure the development of fair and balanced gameplay experiences that empowers player choice and values their time.</li> <li><strong>Telemetry & Analysis:</strong> Define telemetry needs, critical metrics, reporting, and analysis needed to develop insights that impact product decisions, ultimately enabling us to improve the player experience and exceed core franchise targets. </li> <li><strong>Landscape Analysis:</strong> Leverage market intelligence to deliver insight and thought leadership on the industry landscape, trends, competitor products, and best practices to help us grow and evolve our thinking regarding player engagement strategies. </li> <