Senior Vice President, Influencer & Creator Strategy

<p><strong>Senior Vice President, Influencer & Creator Strategy</strong></p> <p class="font-claude-response-body break-words whitespace-normal" data-sourcepos="3:1-3:144;56-199">We are seeking a Senior Vice President, Influencer & Creator Strategy to lead and scale 5W's influencer and creator practice across the agency.</p> <p class="font-claude-response-body break-words whitespace-normal" data-sourcepos="5:1-5:483;201-683">This role is ideal for a seasoned influencer marketing executive with a proven track record of building award-winning creator programs for global brands, leading multi-million-dollar account portfolios, and driving meaningful agency growth. The SVP will serve as the senior-most influencer and creator strategist on assigned business, a trusted advisor to C-suite and executive clients, and a visible leader in shaping the future of the agency's influencer and creator capabilities.</p> <p class="font-claude-response-body break-words whitespace-normal" data-sourcepos="7:1-7:362;685-1046">The SVP will own the vision, growth, and performance of the influencer and creator practice. This includes setting strategic direction, driving new business and organic revenue growth, building and developing high-performing teams, and ensuring the agency's work consistently sets the standard for creativity, cultural relevance, and measurable business impact.</p> <h2 class="mt-3 -mb-1 text-[1.125rem] font-bold" data-sourcepos="9:1-9:32;1048-1079">Here's what you'll be doing:</h2> <h3 class="mt-2 -mb-1 text-base font-bold" data-sourcepos="11:1-11:33;1081-1113">Practice Leadership & Vision</h3> <ul class="[li_&]:mb-0 [li_&]:mt-1 [li_&]:gap-1 [&:not(:last-child)_ul]:pb-1 [&:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1" data-sourcepos="13:1-18:195;1115-2198"> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="13:1-13:122;1115-1236">Define and drive the strategic vision, positioning, and growth roadmap for the agency's influencer and creator practice</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="14:1-14:180;1237-1416">Establish and evolve agency-wide frameworks, playbooks, measurement standards, and best practices that elevate the quality and consistency of influencer work across all accounts</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="15:1-15:211;1417-1627">Serve as the agency's foremost expert on the creator economy, providing thought leadership internally and externally on emerging platforms, partnership models, creator compensation trends, and cultural shifts</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="16:1-16:229;1628-1856">Champion innovation across the practice, including emerging areas such as AI search visibility, LLM optimization, social commerce, affiliate models, and creator-led brand building, and translate these into new client offerings</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="17:1-17:147;1857-2003">Represent the agency externally through industry panels, awards juries, press commentary, bylined content, and conference speaking opportunities</li> <li class="font-claude-response-body whitespace-normal break-words pl-2" data-sourcepos="18:1-18:195;2004-2198">Partner with executive agency leadership on cross-practice integration, ensuring influencer and creator strategy is embedded across PR, social, paid media, experiential, and creative offerings</li> </ul> <h3 class="mt-2 -mb-1 text-base font-bold" data-sourcepos="20:1-20:52;2200-2251">Executive Client Counsel & Strategic Leadership</h3> <ul class="[li_&]:mb-0 [li_&am