Media Relations Manager

<h2><strong>About the Role</strong></h2> <p>Abnormal AI is looking for a <strong>Media Relations Manager</strong> to join our Communications team and own media strategy across every tier of our PR program — from proactive tier 1 relationship-building with AI and business reporters, to strategic direction for product launches, news announcements, and threat intelligence coverage.</p> <p>You'll build direct, ongoing relationships with AI, tech, business, and security trade press, as well as non-traditional media (podcasts, newsletters, YouTube/creator channels, and other emerging formats). This is a hands-on role; you'll personally run media outreach, not just set direction, while pulling in support from other Communications team members for execution as needed.</p> <p>You'll work closely with Communications leadership and cross-functional partners across the team. This is an individual contributor role for someone who wants real ownership of both strategy and execution.</p> <h2><strong>What you will do</strong></h2> <ul> <li>Own media relations end to end across tier 1, security trades, and non-traditional media (podcasts, newsletters, creator channels) — setting strategy for the full program, including product launches, news announcements, and threat intelligence coverage</li> <li>Build and maintain a structured, prioritized view of key reporters covering AI and cybersecurity, and advance those relationships deliberately over time</li> <li>Personally run day-to-day pitching, including background briefings, trend pitches, and story planting, positioning executives as go-to sources on behavioral AI security, and pulling in support from other Communications team members on high-volume moments</li> <li>Keep a constant pulse on the media landscape and news cycle, acting as the team's go-to expert on what's being covered and by whom, in order to spot and move quickly on reactive commentary opportunities</li> <li>Own the creation of tier 1 media Q&As and bylines, and serve as a second pen on press releases and executive messaging</li> <li>Work directly with executives on media opportunities — prepping them for interviews, identifying and shaping stories, and writing in their voice for bylines and statements</li> <li>Partner across Marketing, including Threat Intel Marketing, and Customer Marketing, to source storytelling opportunities</li> </ul> <h2><strong>Must Haves</strong></h2> <ul> <li>4-7 years of experience in media relations or public relations, with demonstrated relationships at tier 1 tech or business outlets</li> <li>A track record of proactive, relationship-driven media work</li> <li>Strong judgment on newsworthiness and what's safe to say publicly, especially under time pressure</li> <li>Excellent writing; comfortable drafting or editing press releases, Q&As, and bylines</li> <li>Comfortable working directly with senior executives, with experience writing in an executive voice on their behalf</li> <li>Ability to set strategy and operate autonomously, with strong ownership instincts and follow-through on execution</li> <li>Collaborative mindset. This role sets direction that other team members execute against, and needs to do that well.</li> </ul> <h2><strong>Nice to Haves</strong></h2> <ul> <li>Familiarity with cybersecurity, AI, or enterprise SaaS</li> <li>Experience pitching or building relationships with podcast hosts, newsletter writers, or other non-traditional/creator-driven media</li> <li>Experience managing or directing an external public relations agency</li> <li>Experience supporting executive communications or C-suite media t