Campaign Strategy Analyst

<div class="content-intro"><div> <div> </div> <div>At Accenture Federal Services, nothing matters more than helping the US federal government make the nation stronger and safer and life better for people. Our 13,000+ people are united in a shared purpose to pursue the limitless potential of technology and ingenuity for clients across defense, national security, public safety, civilian, and military health organizations. </div> <div> </div> <div>Join Accenture Federal Services, a technology company within global Accenture. Recognized as a Glassdoor Top 100 Best Place to Work, we offer a collaborative and caring community where you feel like you belong and are empowered to grow, learn and thrive through hands-on experience, certifications, industry training and more. </div> <div> </div> <div>Join us to drive positive, lasting change that moves missions and the government forward!</div> <div> </div> </div></div><p><strong>The work:</strong></p> <ul> <li>Support the development of campaign strategy briefs based on research, market insights, customer pain points, and client strategic priorities and development</li> <li>Support the development of customer engagement surveys to enrich our understanding of their journey and pain points</li> <li>Help develop and implement creative strategies that reimagine how to engage customers </li> <li>Support the development of a balanced mix of ad hoc and triggered campaigns, evolving the use of personalization, automation, and multi-touch journeys</li> <li>Work cross-functionally with PM, Analytics, Technology, and Creative teams to establish timelines to execute campaigns according to the annual campaign calendar</li> <li>Actively manage the quality control process of all creative assets, briefs, weekly status reports and client presentations</li> <li>Support the establishment of KPIs to measure for each campaign</li> <li>Support the definition of A/B testing approaches for email and phone scripts to optimize campaign engagement</li> <li>Track and incorporate testing insights into future campaigns briefs</li> <li>Support the development of monthly campaign reports and generate insights</li> <li>Support the development of weekly client-facing status reports</li> </ul> <p> </p> <p><strong>Here’s what you need:</strong></p> <ul> <li>1-3 years of experience in campaign planning or loyalty marketing</li> <li>Experience with customer segmentation, personalization, and data-driven campaign strategies</li> <li>Experience in campaign measurement, A/B testing, and data interpretation</li> </ul><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p> </p> <p><span class="TextRun SCXW225111203 BCX8" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW225111203 BCX8">As required by local law, Accenture Federal Services provides reasonable ranges of compensation for hired roles based on labor costs in the states of <strong>California, Colorado, Connecticut, Hawaii, Illinois, Maine, Maryland, Massachusetts, Minnesota, New Jersey, New York, Ohio, Vermont, Virginia, Washington, and the District of Columbia</strong></span></span><span class="TextRun SCXW225111203 BCX8" lang="EN-US" data-contrast="auto"><span class="NormalTextRun SCXW225111203 BCX8">. The base pay range for this position in these locations is shown below. Compensation for roles at Accenture Federal Services varies depending on a wide array of factors, including but not limited to office location, role, skill set, and level of