Admin - Communication Planning and Strategy (1 year contract)
Job Description
<p><strong>Job Responsibilities:</strong></p> <p>Communication Strategy:</p> <ul> <li>Develop and implement communication plans tailored to clients' e-commerce goals and target audiences.</li> <li>Stay abreast of e-commerce industry trends, technological advancements, and competitor strategies.</li> <li>Collaborate closely with cross-functional teams to ensure consistent messaging and branding across various e-commerce channels.</li> </ul> <p>Short Video Production:</p> <ul> <li>Conceptualize, script, and coordinate to produce short videos that showcase our clients' products and services.</li> <li>Collaborate with the creative team to ensure the video content is aligned with the client's brand and product offerings.</li> <li>Optimize videos for various e-commerce platforms, ensuring they drive engagement and conversions.</li> </ul> <p>Live Streaming Marketing:</p> <ul> <li>Plan and coordinate to execute live streaming campaigns on e-commerce platforms and social platforms to engage with our client's target audiences in real-time.</li> <li>Monitor live streams and media plan (if any) to optimize product visibility and conversion rates.</li> <li>Analyze live streaming performance data and adjust strategies for maximum ROI.</li> </ul> <p>Influencer and Affiliate Management:</p> <ul> <li>Develop and manage influencer and affiliate marketing programs tailored to drive awareness, traffic, and sales for our e-commerce clients.</li> <li>Identify and establish relationships with influential figures in e-commerce platforms and social platforms.</li> <li>Coordinate with influencer and affiliate partners to promote our clients' campaigns effectively.</li> </ul> <p>Reports</p> <ul> <li>Track and report weekly or monthly on all activities, in all metrics including the impact of influencer collaborations on e-commerce sales and brand recognition, making data-driven adjustments to optimize program effectiveness.</li> </ul> <p>Administrative</p> <ul> <li>Create accurate quotations, and invoices for marketing team products/services.</li> <li>Monitor outstanding debts and follow up with clients for timely payments.</li> <li>Assist in payment collection and send payment reminders.</li> <li>Organize legal documents (e.g., vendor agreements, NDAs).</li> <li>Maintain a filing system for physical and digital records.</li> </ul> <p><strong>Key Requirements:</strong></p> <ul> <li>Bachelor’s degree in Marketing, Communications, or a related field.</li> <li>Minimum of 2 years of experience in Influencer Marketing or KOL Management.</li> <li>Strong understanding of influencer marketing, KOL engagement, and social media trends.</li> <li> Creative mindset to develop engaging and compelling video content.</li> <li>Excellent communication and coordination skills.</li> <li>Ability to analyze data and generate performance reports.</li> <li> Proficiency in Microsoft Office, Google Sheets, and Google Slides.</li> <li>Creative and adaptable mindset with a flexible approach to work.</li> <li>Detail-oriented and well-organized in managing multiple projects.</li> <li> Passionate about skincare and beauty trends.</li> </ul>