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Product Marketing Manager

Acuitymd • Boston or Remote

Job Description

<h1>Product Marketing Manager</h1> <p>AcuityMD is the AI platform for MedTech trusted by over 500 MedTech companies – including 16 of the top 20. Commercial leaders use AcuityMD to identify target markets, surface top opportunities, and grow their business. By combining real-world healthcare data with AI-powered insights, AcuityMD enables companies from pre-commercial to enterprise to understand where and how to sell faster to accelerate the adoption of medical technology. AcuityMD ranked No. 316 on the <span><a href="https://www.inc.com/inc5000" target="_blank">2026 Inc. 5000 list</a></span> of the fastest-growing private companies in America and was named to<span><a href="https://www.forbes.com/sites/amyfeldman/2025/08/12/next-billion-dollar-startups-2025/" target="_blank"><u> </u>Forbes’ 2025 “Next Billion-Dollar Startups” list</a></span> – an elite group of 25 venture-backed U.S. companies identified as most likely to reach a $1 billion valuation.‍ AcuityMD is backed by Stepstone Group, Benchmark, Redpoint Ventures, ICONIQ, and Atreides Management.</p> <p>As a Product Marketing Manager, you will be responsible for driving and owning go-to-market strategy inclusive of positioning, messaging, packaging, and pricing for a product surface area within our platform. You will be responsible for understanding how our customers want to buy, and helping them to do so, by articulating customer pain points and our corresponding solutions and value props clearly and in their own language, leading new feature and product launches, and creating assets that support field enablement and customer marketing activity. You will have a deep understanding of the industry, our buyers, and the competitive landscape and will be expected to distill market and competitive insights to inform our positioning and Product Roadmap in collaboration with Product Management.</p> <p>The Product Marketing Manager role is highly visible and cross-functional, requiring regular collaboration with Product Management, Sales, Customer Success, and Marketing among other functions. You should enjoy rolling up your sleeves as a self-starter and moving quickly up your learning curve while working in a dynamic, fast-paced, and cross-functional environment.</p> <h3>Team Mission</h3> <p>Our mission is to establish AcuityMD as the thought leader in the critically important field of medical technology.</p> <p>We work together to build a presence and create content that educates our customers and makes them better. We're not just selling a product; we're challenging the status quo and building a narrative that resonates with the MedTech industry.</p> <p>Be part of a team that thrives on taking risks and wholeheartedly supports each other's creativity and initiative. Our culture embraces learnings, turns challenges into opportunities, and fosters an environment where every team member's voice is valued.</p> <h3>Responsibilities</h3> <ul> <li>Own AcuityMD’s go-to-market strategy for a product surface area in our platform</li> <li>Drive feature and product launches by coordinating across product and commercial teams to align on messaging and marketing efforts</li> <li>Build high-quality sales-enablement assets that proactively position our sales team for success</li> <li>Develop outbound messaging, including website content, product briefs, email marketing, and in-product notifications for new feature releases</li> <li>Maintain competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-led research</li> <li>Drive user-facing product engagement and education efforts such as onboarding notifications and product tours for feature and product releases</li> <li>Support content marketing eff

Job Reference ID: CF-144425 • Posted on CloudFrame Job Scanner