Director, Head of Demand Generation

<div class="content-intro"><p><span style="text-decoration: underline;"><strong>Who We Are</strong></span></p> <p>Addepar is a global data and AI platform empowering investment professionals to turn complex financial information into actionable intelligence. Addepar unifies portfolio, market and client data in a total portfolio view and delivers AI-powered insights within investment and client workflows. More than 1,500 firms in 60 countries use Addepar to manage and advise on nearly $10 trillion in assets. Its open platform integrates with 650 software, data and consulting partners to power end-to-end investment operations across firms of all sizes and levels of complexity. Addepar supports clients worldwide with offices in New York City, Salt Lake City, São Paulo, London, Edinburgh, Geneva, Warsaw, Dubai, Pune and Singapore.</p></div><h4><span style="text-decoration: underline;"><strong>The Role</strong></span></h4> <p>We are seeking a Head of Demand Generation to own our full revenue marketing engine and lead our demand generation and digital marketing initiatives globally. Reporting directly to the Chief Marketing Officer, you’ll be an integral member of the marketing leadership team. You’ll oversee our global demand programs (campaigns, paid/digital, field, ABM, email and more). You will collaborate closely with our cross-functional teams to create and execute high-impact strategies that drive pipeline growth, revenue, and brand equity within new and existing business. </p> <p>Applicants must be legally authorized to work in the United States for any employer without requiring current or future visa sponsorship (for example, employment-based visas such as H-1B, F-1/OPT, or similar), and must be authorized to begin work in the U.S. on their first day of employment.</p> <h4><span style="text-decoration: underline;"><strong>What You’ll Do</strong></span></h4> <ul> <li>Owning the comprehensive demand generation strategy, execution and results in alignment with company priorities, roadmap and target audience.</li> <li>Leading, implementing and scaling demand generation programs across paid media and digital, field and events, webinars, ABM and more </li> <li>Implementing a data-driven approach to identify and target high-quality leads and along with upsell opportunities, nurture them through the funnel, and drive sustainable conversions while increasing lifetime value</li> <li>Creating and implementing multi-channel, multi-touch campaigns tailored to key segments, geographies, and personas, ensuring targeted approaches across each stage of the client journey—from awareness through to conversion</li> <li>Expanding Addepar brand recognition across new and existing client segments, geographies, and personas</li> <li>Creating, implementing, and overseeing events and conference strategy leading the strategy, planning, and execution of events and conferences, ensuring alignment with brand objectives and optimizing these platforms as critical channels for client engagement, lead generation, and brand building</li> <li>Managing and allocating budgets across digital marketing and web channels, including paid search, social media, web/display advertising, email, content marketing, SEO/AEO, and on-site experiences. Drive cohesive strategies that enhance brand visibility, optimize user engagement, and support growth objectives</li> <li>Measuring and analyzing performance with robust KPI tracking and analytics to measure campaign effectiveness, identify opportunities for optimization, and adjust strategies to ensure continued success</li> <li>Building, leading and mentoring a team of talented marketing professionals, creating an environment that encourages both professio