Technical Product Marketing Manager

<div class="content-intro"><p><span style="text-decoration: underline;"><strong>Who We Are</strong></span></p> <p>Addepar is a global data and AI platform empowering investment professionals to turn complex financial information into actionable intelligence. Addepar unifies portfolio, market and client data in a total portfolio view and delivers AI-powered insights within investment and client workflows. More than 1,500 firms in 60 countries use Addepar to manage and advise on nearly $10 trillion in assets. Its open platform integrates with 650 software, data and consulting partners to power end-to-end investment operations across firms of all sizes and levels of complexity. Addepar supports clients worldwide with offices in New York City, Salt Lake City, São Paulo, London, Edinburgh, Geneva, Warsaw, Dubai, Pune and Singapore.</p></div><h4><span style="text-decoration: underline;"><strong>The Role</strong></span></h4> <p>We are currently seeking a Product Marketing Manager to join our Product Marketing team. In this highly visible, strategic role that spans across the Addepar product portfolio, you will be responsible for helping drive acquisition, engagement, and retention of our fastest growing, priority customer segments. You’ll work cross-functionally with product and go-to-market teams to drive product positioning, optimize the full-funnel experience, and accelerate growth. You thrive when you can combine cross-functional collaboration with outstanding content, and resourceful marketing approaches to make a material impact on our clients. You are driven, flexible and can solve any problem through resourcefulness, emotional intelligence, and integrity.</p> <p>Applicants must be legally authorized to work in the United States for any employer without requiring current or future visa sponsorship (for example, employment-based visas such as H-1B, F-1/OPT, or similar), and must be authorized to begin work in the U.S. on their first day of employment.</p> <h4><span style="text-decoration: underline;"><strong>What You’ll Do</strong></span></h4> <ul> <li>Develop and execute a comprehensive product marketing and GTM strategy for data architecture, native AI workflows, and alternative asset solutions in alignment with company and platform goals</li> <li>Manage the product and feature launch process in collaboration with Product, Marketing and GTM teams, ensuring successful market entry and immediate user adoption</li> <li>Serve as a subject matter expert, using market and competitive insights to refine positioning and equip internal teams with the talking points and awareness needed to stay up to date on the latest developments</li> <li>Build deep working relationships across Product and GTM teams to translate technical workflows into market-ready solutions that drive growth and adoption</li> <li>Define product positioning and craft compelling product messaging that clearly articulates Addepar’s value proposition in the market and resonates with the target audience</li> <li>Collaborate with Product and GTM teams to develop impactful GTM strategies, marketing materials, and internal resources to support various solutions, workflows and use cases</li> <li>Produce regular thought leadership, educational content and marketing materials to build brand awareness and solidify Addepar’s leadership in the space</li> </ul> <h4><span style="text-decoration: underline;"><strong>Who You Are</strong></span></h4> <ul> <li>3+ years of product marketing experience. Experience with an B2B SaaS, financial services or fintech preferred</li> <li>Full stack product marketer with experience launching and positioning technical platform solutions, an