Integrated Marketing Manager - Kansas City

<p><strong>Company Information</strong></p> <p>For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we<br>host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around<br>the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues,<br>leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and<br>global sponsorship activations, to create memorable moments that give the world reason to cheer.<br>Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company<br>that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the<br>communities in which we operate; and minimize our impact on the environment by adopting sustainable practices<br>throughout our business operations.<br>If you want to be challenged to up your game and make a difference, then join us in giving the world reason to<br>cheer!</p> <p><strong><br>A Brief Overview</strong></p> <p><strong><br></strong>The Integrated Marketing Manager (IMM) is responsible for all marketing assets, advertising, and promotions for<br>shows within the region. This position will work in conjunction with artist managers, agents and marketing teams to<br>develop effective integrated marketing plans that reach the correct demographic and target audiences for each<br>show to drive conversions. The IMM will be in constant communication with talent buyers, local and central<br>leadership in order to oversee execution of best practices across email, social, media buying, Customer Relationship<br>Management, reporting, etc. This position will also be responsible for maintaining and tracking budgets to make<br>sure funds are allocated correctly. This role will manage multiple budgets at once and place media that optimizes for<br>right message, right time, right consumer to drive ticket sales. This role will be responsible for reporting on return<br>on investment / return on advertising spending, understanding success metrics, and leveraging centralized tools<br>where appropriate.</p> <p><strong><br>What you will do</strong></p> <p><strong><br>• </strong>Responsible for development and execution of integrated marketing and promotional plans for shows within<br>assigned region. Collaborate with central marketing leadership and local team to plan the marketing spend<br>and roll out long-term marketing initiatives. Generate and adhere to marketing budget. Book and account<br>for all advertising and media ensuring funds are allocated to correct partners. Oversee advertising<br>settlements for each show.<br>• Build digital advertising plans and monitor daily to optimize campaigns for best performance to drive ticket<br>sales. Develop ad copy. Implement ad schedules to appeal to a specific demographic and target customer.<br>• Oversee and evaluate show performance market-by-market, making adjustments to meet marketing<br>strategy in changing market or competitive conditions. Compile relevant demographic data to marketing<br>teams and talent buyers in order to drive the most profitable ticket sales and successful marketing<br>campaigns.<br>• Work with central digital media buying, partnerships, CRM and creative teams to develop digital marketing<br>plans for targeted audiences, custom creative and impactful partnership activations.<br>• Supervise publicity, advance press interviews, secure and coordinate artist availability for promotions with<br>management,