Demand Generation & ABM Lead

<div class="content-intro"><p>Afresh, the AI platform for grocery, began by tackling the most complex problem in the industry: fresh, and has evolved into the core AI platform for grocers.</p> <p>By leveraging proprietary AI designed for high-volatility environments, we empower partners like Albertsons, Meijer, and Wakefern to drive smarter decisions across their entire enterprise.</p> <p>Following record-breaking 70% revenue growth in 2025, we have scaled to 6 enterprise-grade solutions, with solutions live in over 10% of the U.S. grocery market. Our platform now orchestrates billions of decisions from the store floor to the distribution center and prevented over 200 million pounds of food waste last year alone.</p> <p>If you're looking for a role where your work directly translates into massive scale and social good, and you want to be part of the team that defines how the world eats, there is no better time to join us.</p></div><h2><span style="font-size: 14pt;"><strong>About the Role</strong></span></h2> <p>We're seeking an <strong>Agentic ABM & Demand Gen Lead</strong> to build how Afresh identifies, engages, and converts our highest-value accounts.</p> <p>Afresh sells to a defined set of enterprise grocery retailers, so demand generation here is about precision, not volume. You'll own an AI-native, account-based demand engine that combines account intelligence, buying signals, personalization, and coordinated multi-channel activation to reach the right buyers at the right moment.</p> <p>This is a strategic and hands-on role. You'll help define our ABM and demand strategy, build agentic workflows that make our programs smarter and more scalable, and partner closely with Sales to turn account engagement into a pipeline. You'll have the autonomy to experiment with emerging AI tools, inform investment decisions, and build repeatable systems around what works.</p> <p>Reporting to the Head of Marketing, you'll partner closely with Sales, RevOps, and Product Marketing. This role is based out of our San Francisco headquarters where you’ll typically be expected to work out of the office at least 2 days per week on Tuesdays and Thursdays (hybrid office structure). Expect approximately 5% travel for key industry events and field activations.</p> <p><span style="font-size: 14pt;"><strong>What You'll Do</strong></span></p> <h3><strong>Build Our Agentic ABM Engine</strong></h3> <ul> <li>Own Afresh's account-based strategy across our defined universe of enterprise grocery retailers, including account tiers, plays, campaigns, and pipeline goals</li> <li>Build agentic workflows that automate account research, signal detection, personalization, campaign activation, and seller follow-up</li> <li>Combine intent, engagement, CRM, firmographic, and market signals to identify where buying opportunities are emerging</li> <li>Create scalable 1:1, 1:few, and broader ABM programs tailored to accounts, personas, and buying committees</li> <li>Continuously test AI tools, agents, data sources, and workflows — and operationalize what works</li> </ul> <h3><strong>Own Demand Generation</strong></h3> <ul> <li>Set and execute strategy across ABM/ABX, paid media, email and lifecycle, webinars, content distribution, and integrated campaigns</li> <li>Inform investment and prioritization decisions based on account engagement, pipeline impact, and business needs</li> <li>Build programs across the full funnel, using account signals and buying stage to determine how and when we engage</li> <li>Partner with Product Marketing to turn positioning, customer stories, and thought leadership into high-impact cam