Digital Media Buyer Trainee - CO
Job Description
<p><strong></strong></p> <p><strong>About You:</strong></p> <p>Are you interested in launching or growing your career in digital marketing? The WITHIN team is expanding, and we’re looking for a <strong>Digital Media Buyer Trainee</strong> to support our efforts across multiple marketing channels. This role offers an opportunity to gain hands-on experience and develop expertise in key areas of digital marketing, including <strong>Paid Social</strong>, <strong>Paid Search</strong>, <strong>Programmatic</strong>, <strong>Email Marketing</strong>, <strong>Affiliate Marketing</strong>, <strong>Search Engine Optimization (SEO)</strong>, <strong>Influencer Marketing</strong>, and <strong>Retail Media</strong>.</p> <p>As part of a fast-growing company, you’ll collaborate with internal teams and clients to drive performance-driven marketing strategies. This role is perfect for individuals who are analytical, creative, and eager to learn in a dynamic, deadline-driven environment.</p> <p><strong>What You’ll Learn:</strong></p> <p>This role will expose you to various marketing channels, helping you develop a strong foundation in performance marketing. Depending on the projects you work on, you may gain experience and training in:</p> <ul> <li><strong>Paid Social</strong>: Learn how to create and manage paid social campaigns on platforms like Facebook, Instagram, TikTok, and LinkedIn, focusing on targeting, budgeting, and performance analysis to drive engagement and conversions.<br><br></li> <li><strong>Paid Search</strong>: Understand how to create and optimize paid search campaigns on platforms like Google Ads and Bing, including keyword research, ad copywriting, and bidding strategies to maximize return on investment (ROI).<br><br></li> <li><strong>Programmatic</strong>: Gain insight into programmatic advertising, including working with demand-side platforms (DSPs) to buy display, video, and native ads at scale, optimizing for reach, engagement, and conversions.<br><br></li> <li><strong>Email Marketing</strong>: Learn how to craft compelling email campaigns, segment audiences, and optimize performance through testing and automation.<br><br></li> <li><strong>Affiliate Marketing</strong>: Understand how brands collaborate with partners to drive traffic and conversions through commission-based strategies.<br><br></li> <li><strong>Search Engine Optimization (SEO)</strong>: Gain insights into optimizing website content and structure to improve search engine rankings and organic visibility.<br><br></li> <li><strong>Influencer Marketing</strong>: Explore how brands collaborate with influencers to build awareness, drive engagement, and generate conversions.<br><br></li> <li><strong>Retail Media</strong>: Discover how brands advertise on e-commerce platforms (e.g., Amazon, Walmart, TikTok Shop, etc.) to increase product visibility and sales.<br><br></li> </ul> <p><strong>Some duties will include and are definitely not limited to:</strong></p> <ul> <li>Work with a diverse portfolio of clients to support their marketing efforts.<br><br></li> <li>Communicate with clients via email and meetings, ensuring alignment on strategy and performance goals.<br><br></li> <li>Collaborate with multiple internal teams to design and execute marketing strategies.<br><br></li> <li>Produce meaningful marketing KPI dashboards and deliver performance repor