Paid Social Manager

<p><strong>About the Role</strong>: As a Paid Social Manager, you will lead the strategy, execution, and optimization of paid social campaigns across key platforms, working closely with cross-functional strategists and global teammates. You’ll own performance on social channels end to end, mentor a small team, and act as a trusted partner to clients—translating business goals into high-impact paid social strategies that drive measurable results.</p> <p>Your ability to balance hands-on platform expertise with people leadership and client communication will be critical to the success and growth of both campaigns and the team.</p> <p><strong>Responsibilities include but are not limited to;</strong></p> <ul> <li>Manage and mentor a team of one to two paid social buyers or strategists</li> <li>Own the planning, execution, and optimization of paid social campaigns across platforms such as Meta (Facebook/Instagram), TikTok, LinkedIn, Snapchat, and other emerging social channels</li> <li>Proactively dive deep into each paid social platform to understand day-to-day performance drivers, creative impact, audience signals, and algorithm changes</li> <li>Develop and maintain strong client relationships, ensuring paid social strategies align with client goals and consistently deliver results</li> <li>Collaborate with internal teams (creative, strategy, analytics) and external partners to build and execute innovative, social-first media strategies</li> <li>Partner with global teammates, including North America, to align on paid social strategy, testing frameworks, and best practices across regions</li> <li>Analyze campaign performance and attribution data to surface actionable insights and optimization opportunities</li> <li>Continuously refine and improve paid social processes, documentation, and workflows to drive team efficiency and performance</li> <li>Stay up to date on paid social trends, platform updates, ad formats, creative best practices, and privacy changes impacting performance</li> </ul> <p><strong>Requirements</strong></p> <ul> <li>3+ years of hands-on experience managing paid social campaigns (Meta Ads required; experience with TikTok, LinkedIn, Snapchat, or other platforms strongly preferred)</li> <li>Agency experience highly preferred</li> <li>Proven experience owning performance and optimization for paid social campaigns at scale</li> <li>Previous experience in a managerial or supervisory role</li> <li>Strong client relationship management and communication skills, with the ability to clearly explain performance and strategy</li> <li>Strategic and analytical mindset with strong attention to detail</li> <li>Familiarity with paid social tools and analytics platforms such as Meta Ads Manager, TikTok Ads Manager, Google Analytics, and reporting dashboards</li> <li>Bachelor’s degree in marketing, communications, or a related field</li> <li>Ability to prioritize your own work and guide team priorities based on client needs</li> </ul> <div class="styles--2kg4_" data-ui="job-requirements"> <div> <p data-pm-slice="1 3 []"><strong>Our interview process includes, but is not limited to, the following:</strong></p> <ul class="ProsemirrorEditor-list"> <li class="ProsemirrorEditor-listItem" data-list-indent="1" data-list-type="bulleted"> <p>Cognitive Aptitude and Typing Test</p> </li> <li class="ProsemirrorEditor-listItem" data-list-indent="1" data-list-type="bulleted"> <p>Logic assessment on Excel</p> </li> </ul> </div> </div> <p><strong>We offer a competitive salary and benefits based on education, ex