Senior Web Marketing Manager

<p><strong>About Us</strong></p> <p>AfterShip, a Great Place to Work Certified company, is transforming the global eCommerce landscape. Founded in 2012, AfterShip is a post-purchase SaaS company on a mission to build the world’s leading automation platform for ecommerce merchants.</p> <p>AfterShip unifies shipping & labels, order tracking, AI predictive delivery, and returns management into one system—giving merchants a single place to manage and automate everything that happens after checkout. By centralizing these workflows, AfterShip enables merchants to reduce customer support inquiries, deliver a more reliable and engaging customer experiences, and unlock incremental revenue at every post-purchase touchpoint.</p> <p>AfterShip integrates seamlessly with eCommerce platforms including Shopify and TikTok Shop, and connects with more than 1,400+ carriers worldwide. Today, over 20,000 businesses—including Samsung, Gymshark, Mejuri, Dr. Squatch, and Alo Yoga—rely on AfterShip to turn every post-purchase moment into an opportunity to build trust, reduce costs, and drive repeat purchases.</p> <p>Built for a global market from day one, AfterShip operates with an engineering-driven, internationally distributed team. The company employs more than 450 people across 8 offices, spanning North America, Europe, and Asia, and representing over 20 cities worldwide.</p> <p><strong>Your Mission: </strong></p> <p>AfterShip’s website is the front door to our brand and platform — the primary place where prospects, customers, and partners experience who we are and the value we deliver. You’ll own the strategy and roadmap for AfterShip.com, ensuring it strengthens our brand, drives conversion, and contributes to pipeline and revenue.</p> <p>This role goes beyond managing a website. You’ll lead high-impact web initiatives from strategy through execution, partnering across marketing, creative, growth, and engineering. You’ll use experimentation, analytics, SEO/AEO/GEO, and AI-native workflows to improve performance, discoverability, and how quickly we bring new experiences to market.</p> <p>This is a high-impact role within our global team. There may be a need to work outside of regular office hours for meetings with APAC, with adequate advance notice provided.</p> <p><strong>What You’ll Do: </strong></p> <ul> <li>Own the web strategy and roadmap: Set the direction for AfterShip.com, prioritize high-impact initiatives, and ensure the site drives revenue growth and strengthens our market position.</li> <li>Lead major web initiatives: Personally program-manage key projects from strategy through launch, bringing together creative, engineering, product marketing, and growth teams to get work done.</li> <li>Drive discoverability and organic growth: Partner with SEO/AEO/GEO experts to improve how AfterShip is discovered across search and AI platforms, connecting organic performance to pipeline.</li> <li>Optimize conversion through experimentation: Partner with engineering and growth teams to test and improve high-impact pages, using behavioural data and customer insights to drive conversion, activation, and revenue.</li> <li>Scale campaign and landing page production: Build systems that enable teams to quickly launch and iterate landing pages for ABM, vertical marketing, and paid campaigns.</li> <li>Own web analytics and performance: Measure site and roadmap performance, use data to inform UX and messaging decisions, and regularly share insights with marketing leadership.</li> <li>Shape AfterShip’s web story: Partner with brand, product marketing, and creative to translate our evolving positioning into compelling experiences across the website.</li> <li>Champion AI-native web production: Partne