Senior Product Marketing Manager

<h2 class="_9k2iva0 p8i6j0c _1ibi0s314 heading1 _9k2iva1">About AlayaCare</h2> <p class="p8i6j01 paragraph">At AlayaCare, we’re more than just a fast-growing SaaS company; we’re a team of people passionate about transforming home healthcare. Our cloud-based platform empowers care providers around the world to deliver better outcomes for their clients.</p> <p class="p8i6j01 paragraph">With 650+ employees across Canada, the US, Australia, and Brazil, we’re united by a shared mission and a strong culture of transparency, growth, and human connection. Whether you're early in your career or a seasoned expert, AlayaCare offers the opportunity to grow your impact, your skills, and your career.</p> <h2 class="_9k2iva0 p8i6j0c _1ibi0s314 heading1 _9k2iva1">About the Role</h2> <p class="isSelectedEnd">Improving home-based care starts with helping care providers find and adopt solutions that address their most important challenges. As Senior Product Marketing Manager, you will lead commercialization and go-to-market strategy for AlayaCare’s US Home Care market, shaping how our solutions create value for agencies and the people they serve.</p> <p class="isSelectedEnd">Reporting to the Senior Director, Product Marketing, you will act as a strategic connector across Product, Sales, Marketing, Customer Success, Account Management, Finance, and Education Services. You will help define where we compete and how we win, bringing together market insights and customer needs to shape our go-to-market strategy.</p> <p>You will help develop clear positioning and messaging, strengthen our competitive differentiation, and identify opportunities to better support our sales teams. Your work will ultimately help drive growth, improve win rates, increase contract value, and support expansion, adoption, and retention.</p> <h2 class="_9k2iva0 p8i6j0c _1ibi0s314 heading1 _9k2iva1">What You’ll Do</h2> <ul> <li class="p8i6j01 paragraph">Define commercialization priorities and go-to-market strategy for the US Home Care market.</li> <li class="p8i6j01 paragraph">Refine customer profiles, segment priorities, buyer needs, and market opportunities to support growth.</li> <li class="p8i6j01 paragraph">Create compelling value propositions, solution narratives, product pitches, and differentiation strategies.</li> <li class="p8i6j01 paragraph">Lead customer and market insight programs using feedback, win-loss activity, research, and competitive intelligence.</li> <li class="p8i6j01 paragraph">Translate market insights into recommendations for positioning, product strategy, packaging, and roadmap priorities.</li> <li class="p8i6j01 paragraph">Build sales and customer-facing enablement that improves win rate, contract value, and expansion.</li> <li class="p8i6j01 paragraph">Partner on product launches, release messaging, market activation, adoption, and customer value.</li> <li class="p8i6j01 paragraph">Use AI responsibly to improve efficiency and quality, and share learnings that strengthen team practices.</li> </ul> <h2 class="_9k2iva0 p8i6j0c _1ibi0s314 heading1 _9k2iva1">What You Bring to the Team</h2> <ul> <li class="p8i6j01 paragraph">6+ years of professional experience, including experience in B2B SaaS.</li> <li class="p8i6j01 paragraph">At least 3 years of experience in product marketing, strategy, management consulting, or a related field.</li> <li class="p8i6j01 paragraph">Demonstrated experience developing go-to-market plans for enterprise software products and features.</li> <li class="p8i6j01 paragraph">Strong analytical skills, including the ability to design metrics and use quantitative insights to measure effectiveness.</li> <li class="p8i6j01 paragraph">Excellent project management,