Growth Marketer, Paid Media

<p><strong>Role Summary</strong></p> <p>We’re looking for a <strong>highly analytical</strong>, <strong>performance-driven</strong> <strong>Growth Marketer </strong>to own <strong>paid acquisition execution and scaling</strong> across <strong>Meta</strong>, Google, and other assigned channels. In this role,<strong> you will manage high-volume ad spend</strong>, <strong>optimize acquisition funnels</strong>, and <strong>turn performance insights</strong> into actionable growth opportunities. You’ll partner closely with Growth, Creative, and CRO teams to improve customer acquisition efficiency, scale winning strategies, and drive measurable business impact.</p> <p>This is an ideal role for someone who thrives in<strong> fast-paced direct response environments</strong>, loves testing and optimization, and combines strong platform expertise with a deep understanding of business performance.</p> <p><strong>Responsibilities</strong></p> <ul> <li>Own day-to-day campaign management across Meta, Google, TikTok, and assigned acquisition channels.</li> <li>Execute daily optimizations including scaling, budget allocation, creative rotations, audience testing, and campaign structure improvements.</li> <li>Launch and manage structured creative testing initiatives across hooks, angles, offers, landing pages, and audience strategies.</li> <li>Conduct weekly performance analysis to identify trends, risks, inefficiencies, and scaling opportunities.</li> <li>Translate campaign and funnel insights into actionable recommendations for creative strategy, CRO, offers, and acquisition performance.</li> <li>Maintain high standards of account organization, QA, reporting accuracy, tracking, and operational documentation.</li> <li>Stay ahead of platform updates, algorithm changes, and paid media best practices to continuously improve execution quality.</li> </ul> <p><strong>What Success Looks Like</strong></p> <ul> <li>You consistently scale paid acquisition while maintaining efficiency and profitability targets.</li> <li>You proactively identify performance opportunities and problems before they become major issues.</li> <li>Your reporting and analysis lead to stronger creative decisions, improved funnel performance, and better business outcomes.</li> <li>Campaign execution is highly organized, detail-oriented, and follows disciplined operational processes.</li> </ul> <p><strong>Who You Are:</strong></p> <ul> <li>You take ownership and accountability for results.</li> <li>You move fast, adapt quickly, and make strong decisions with imperfect information.</li> <li>You are highly analytical and enjoy connecting performance data to business outcomes.</li> <li>You have exceptional attention to detail and maintain high operational standards.</li> <li>You enjoy testing, experimentation, and continuously improving performance systems.</li> <li>You communicate clearly and proactively, ensuring strong visibility into performance and learnings.</li> </ul> <p><strong>Experience & Skills:</strong></p> <ul> <li>4+ years of hands-on experience managing paid acquisition campaigns across <strong>Meta,</strong> Google, and/or TikTok.</li> <li>Proven experience managing <strong>$1M+ monthly ad spend</strong> in a direct response or DTC environment.</li> <li>Strong understanding of attribution, acquisition funnels, creative testing frameworks, and performance measurement.</li> <li>High proficiency with Excel/Google