Performance Marketing Manager

<div class="content-intro"><p></p> <p data-olk-copy-source="MessageBody"></p> <p><strong data-olk-copy-source="MessageBody">About Allworth Financial</strong></p> <p data-olk-copy-source="MessageBody">Allworth Financial (<a href="https://nam04.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.allworthfinancial.com%2F&data=05%7C02%7CIliana.Escobar%40allworthfinancial.com%7C2026e3688002494e93f808df0eaab575%7C1750600f3ba44b0792b0e6cf63ab59d0%7C0%7C0%7C639245798531057261%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=wcUn7TLLpjjmsIf%2F0o3IE85m3Pxdeo6ewHuXRdqNzHw%3D&reserved=0" data-auth="NotApplicable" data-linkindex="2">www.allworthfinancial.com</a>) is an independent investment advisory firm providing full-context wealth planning solutions. The firm brings together investment, tax, retirement, estate, and other financial considerations to help clients evaluate decisions in the context of their whole financial lives.</p> <p>Founded in Sacramento, California, in 1993, Allworth Financial is a high-growth, private equity-backed, multibranch registered investment adviser. Allworth is primarily a fee-based fiduciary advisory firm that emphasizes client well-being and education. The firm continues to expand through acquisitions and organic growth.</p> <p><span data-olk-copy-source="MessageBody">Allworth is a great place to work and build a career. The firm ranks among the top 15 on Barron’s Top 100 RIA Firms list, has a historical client retention rate of 97%, and is a National Business Research Institute (NBRI) Circle of Excellence Award winner. Learn more at AllworthFinancial.com.</span></p> <p></p></div><p>SUMMARY:</p> <p>The Performance Marketing Manager will play a critical role in scaling Allworth Financials’ digital acquisition engine, owning the day-to-day execution and optimization of paid marketing campaigns across search, social, and programmatic channels. This role sits at the intersection of strategy and execution — translating performance goals into well-run campaigns, sharp analysis, and continuous improvement. The ideal candidate brings hands-on platform expertise, is comfortable moving fluidly between strategy and execution, and knows how to turn performance data into action.</p> <p>DUTIES AND RESPONSIBILITIES:</p> <ul> <li>Launch, manage, and continuously optimize paid marketing campaigns across search (SEM), paid social, and programmatic channels to drive measurable acquisition results.</li> <li>Monitor campaign performance in real time, identifying trends and implementing data-driven optimizations to improve efficiency and outcomes.</li> <li>Partner with external media agencies to ensure campaigns are executed with quality, consistency, and alignment to brand and performance goals.</li> <li>Collaborate closely with the creative team to ensure ad assets are on-brand, effective, and optimized for each channel.</li> <li>Work with the analytics team to validate performance data, troubleshoot tracking issues, and surface actionable insights using tools such as Google Analytics.</li> <li>Maintain accurate, up-to-date campaign tracking and reporting to keep stakeholders informed on performance against targets.</li> <li>Support integrated marketing efforts by coordinating with adjacent channels (e.g., email, content) to ensure consistent messaging across the funnel.</li> </ul> <p>EXPERIENCE AND QUALIFICATIONS:</p> <ul> <li>4–8 years of hands-on experience in performance marketing, with a track record of managing and optimizing paid media campaigns.</li> <li>Direct, hands-on experience running campaigns across SEM, paid social,