Growth Marketing Manager

<div class="content-intro"><div style="line-height: 1.5;"><span style="font-family: helvetica, arial, sans-serif;"><strong>What is Amplemarket all about?</strong></span></div> <div style="line-height: 1.5;"><span style="font-family: helvetica, arial, sans-serif;">Amplemarket's premise is that a lot of the playbooks used by B2B sales teams that worked 5 years ago don't cut it anymore.</span></div> <div style="line-height: 1.5;"><span style="font-family: helvetica, arial, sans-serif;">In today's environment, sales teams need to have a tremendous amount of information about their prospects to decide when is the best moment and channel to reach out in the most relevant way. You can't do this with 5 different data/sales enablement point solutions that don't share the same data schema and barely communicate with each other. Amplemarket is the all-in-one compound solution that enables this.</span></div> <div style="line-height: 1.5;"><span style="font-family: helvetica, arial, sans-serif;">Our AI-powered sales platform helps B2B companies generate more opportunities thanks to our advanced lead generation engine, hyper-personalized sequencing, omnichannel outreach, and AI-powered smart actions. We are backed by Y Combinator, and we are powering the sales teams at some of the fastest-growing companies in the world like Deel, Moveworks, H1 and Vanta.</span></div> <div style="line-height: 1.5;"> </div> <div style="line-height: 1.5;"><hr></div></div><div style="line-height: 1.5;"> <p>As a <strong>Growth Marketing Manager</strong>, you’ll turn our marketing priorities into measurable growth. You’ll work directly with our co-founder and CRO, and closely with Sales, Product, and the existing Marketing team to decide what matters, coordinate initiatives across the team, own paid acquisition and organic growth, and take the lead on new growth opportunities.</p> <p>This is a hands-on role for someone comfortable working across paid, SEO, AEO, product marketing, and content - bringing people together, driving execution, and measuring what works.</p> <p>This role has a clear path to Head of Marketing.</p> </div> <div style="line-height: 1.5;"> </div> <div style="line-height: 1.5;"><span style="font-family: helvetica, arial, sans-serif;"><strong>You will:</strong></span></div> <p><strong>Drive Marketing Growth</strong></p> <ul> <li>Turn quarterly priorities into clear plans, make tradeoffs, and drive execution across the Marketing team.</li> <li>Identify and test new growth opportunities across channels.</li> <li>Track performance and use data to prioritize what to scale, improve, or stop.</li> <li>Own targets for inbound demand: demo requests, inbound pipeline, and conversion from visitor to demo to qualified opportunity.</li> </ul> <p><strong>Own Paid, SEO & AEO</strong></p> <ul> <li>Own paid acquisition end-to-end, including channel strategy, budget allocation, creative testing, CAC, and payback.</li> <li>Develop and execute an SEO strategy across content, technical SEO, and measuring traffic that converts.</li> <li>Build our AEO (Answer Engine Optimization) strategy so Amplemarket is cited and recommended in ChatGPT and other AI answer engines.</li> </ul> <p><strong>Lead Product Marketing</strong></p> <ul> <li>Own positioning, messaging, and go-to-market plans for product launches in partnership with Product and Sales.</li> </ul> <p><strong>Guide Content</strong></p> <ul> <li>Set briefs and direction for content based on business and growth