Growth Marketing & Automation Specialist

<p style="text-align: justify;"><strong>About AppDirect</strong><br>Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service. We power millions of subscriptions worldwide for organizations. We do this by our values-driven culture - one that enables you to Be Seen, Be Yourself, and Do Your Best Work.</p> <p style="text-align: justify;"><strong>About PartnerStack , an AppDirect Company</strong><br>At PartnerStack, we’re passionate about software and the partnership space, and we’re not afraid to shake things up!</p> <p style="text-align: justify;">Our mission is to change how the world sells software by creating partnerships that unlock growth. We’re an ecosystem platform with the world’s largest B2B partnerships network, with over 500+ companies using PartnerStack to generate and sustain revenue.</p> <p style="text-align: justify;">Transforming the industry requires the right people. We'd love to meet you if you’re interested in making partnerships and ecosystems a game-changer in the software industry! We’re a high-impact and cross-team collaboration culture, empowering our teams to achieve success together.</p> <p style="text-align: justify;"><strong>About You</strong></p> <p style="text-align: justify;">You are a hands-on, curious growth marketer who combines strong campaign instincts with the operational discipline to build and optimize automated outbound workflows. You are comfortable using marketing automation, CRM, enrichment, and AI-enabled tools to turn account data and buying signals into timely, personalized outreach, and you can quickly learn new platforms as the stack evolves. You bring strong B2B SaaS and multi-channel campaign experience, with the analytical judgment to test messaging, audiences, and channels, then use performance data to focus on the work that creates qualified pipeline. You write clear, compelling copy and can translate research and account context into relevant messaging for target prospects. You work well across Marketing and Sales, communicate proactively, and coordinate clean handoffs so campaigns support a consistent buyer experience. You can manage competing stakeholder requests, prioritize high-impact work over noise, and take ownership while seeking direction and feedback when needed.</p> <p style="text-align: justify;"><strong>What you'll do and how you'll have an impact</strong></p> <ul style="text-align: justify;"> <li>Design, build, and execute multi-channel growth campaigns, including outbound, lifecycle, and ABM plays, focused on generating qualified pipeline with MM and ENT accounts.</li> <li>Develop and optimize automated growth workflows using a modern marketing tech stack, including tools such as Unify, Clay, Claude, Zapier, HubSpot, and Salesforce.</li> <li>Build and manage signal-triggered outbound sequences using Unify, converting real-time buying signals (e.g., website visits) into timely, automated outreach to in-market accounts.</li> <li>Research and identify high-potential target accounts and contacts, leveraging data and insights to prioritize outreach efforts.</li> <li>Collaborate closely with the Marketing and Sales teams to align outbound campaigns with ABM programs and overall revenue goals.</li> <li>Design and run structured tests across messaging, channels, and audience segments to identify what drives pipeline, then scale what performs.</li> <li>Monitor, analyze, and report on campaign performance across channels, using data to run experiments, optimize strategies, and improve results.</li> </ul> <p style="text-align: justify;"><strong>What we're l