Pour la version française de cette description de poste, veuillez consulter le lien suivant / For the French version of this job description, please refer to the following link: <ul style="text-align: justify;"> <li><a href="https://job-boards.greenhouse.io/appdirect/jobs/8844504002">Responsable des opérations marketing</a></li> </ul> About AppDirect Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service. We power millions of subscriptions worldwide for organizations. We do this by our values-driven culture - one that enables you to Be Seen, Be Yourself, and Do Your Best Work. About you This role is designed for a highly motivated, tech‑savvy, and process‑driven Marketing Operations Manager who will optimize demand generation performance through data, technology, and scalable processes. This role owns the end‑to‑end lead management lifecycle and marketing technology stack, partnering closely with Demand Generation / Campaign Managers, Sales, Revenue Operations, and Business Intelligence to improve pipeline quality, predictability, and growth. What you’ll do and how you’ll have an impact <ul style="text-align: justify;"> <li>Own end‑to‑end lead management including lead capture, qualification, scoring, routing, follow‑up, and distribution to sales.</li> <li>Optimize the lead funnel by identifying gaps and inefficiencies; leverage data, automation, and enrichment to increase both lead quality and marketing‑sourced pipeline.</li> <li>Design and manage lead and account scoring models, monitoring performance across the funnel and continuously improving conversion rates.</li> <li>Analyze revenue‑generating activities to surface opportunities for greater efficiency and effectiveness at every stage of the buyer journey.</li> <li>Manage marketing automation and CRM platforms to execute targeted lead nurturing, segmentation, and email campaigns that move prospects through the funnel.</li> <li>Develop and maintain dashboards and reporting to track KPIs across marketing campaigns, lead generation, and sales outcomes; provide clear visibility into marketing ROI.</li> <li>Partner cross‑functionally with Marketing, Sales, Revenue Operations, Customer Success, Finance, and Business Intelligence to align processes, tools, and revenue goals.</li> <li>Lead process improvement and change management for lead‑to‑sales workflows, ensuring scalable, repeatable, and well‑adopted processes.</li> <li>Serve as the primary owner of the marketing technology stack, overseeing system configuration, integrations, third‑party tools, user access, and training.</li> <li>Owner of Hubspot / CRM strategy, building framework and processes for the integration of acquired companies, in partnership with Demand Generation and Revenue Operations.</li> <li>Ensure data integrity and hygiene by establishing best practices for data management, enrichment, and governance across marketing systems.</li> <li>Support campaign execution by collaborating with marketing stakeholders on multi‑channel and email campaigns aligned to business objectives and target audiences.</li> <li>Provide training, onboarding, and ongoing support for marketing and sales stakeholders on tools, processes, and reporting.</li> <li>Handle ad hoc analysis an

Marketing Operations Manager

Job Description