Regional Business Director
Job Description
<div class="content-intro"><p><strong>About AppliedVR</strong></p> <p>AppliedVR is unleashing the power of Immersive Therapeutics (ITx), a new category of medical devices that harness the unique properties of virtual reality (VR) to treat some of the most debilitating chronic conditions. AppliedVR creates non-pharmacologic, non-invasive VR medical devices for in-home therapeutic use. AppliedVR’s flagship product, RelieVRx®, is the first FDA-authorized VR device for chronic lower back pain, earning unique CMS recognition and commercial payer coverage. We believe in the power of people. We honor our differences and elevate each other’s voices. As a fully remote/work-from-home company, we may not be under the same roof, but we‘re connected every step of the way via our: 1) core values—we are empathetic, evidence-based, and entrepreneurial; 2) shared mission—solving pain through immersive therapeutics; and 3) our vision—a virtual-reality pharmacy in every home.</p> <p>Learn more about AppliedVR, headquartered in Los Angeles, at <a href="http://appliedvr.io">appliedvr.io</a>.</p></div><h4><strong>Job Description</strong><strong> </strong><strong> </strong></h4> <p>AppliedVR is looking for a mission-driven <strong>Regional Business Director (RBD)</strong> with a passion for transforming healthcare through innovative technology, to support both the Commercial and VA/DoD sales efforts of AppliedVR. The RBD will be responsible for leading, coaching, and partnering with a team of 5-7 Territory Sales Managers to help drive the adoption and growth of RelieVRx® across an assigned area. </p> <h4><strong>Roles & Responsibilities </strong>(are not limited to the following):</h4> <ul> <li>Manage a team of multi-state Territory Sales Managers to achieve sales objectives and drive territory growth </li> <li>Hire, coach and develop Territory Sales Managers through onboarding, regular field rides, 1:1 conversations, training, and ongoing performance feedback </li> <li>Document and deliver regular field coaching reports to capture observations, provide visibility into field execution, and reinforce alignment with Sales Leadership </li> <li>Partner and collaborate with the VP of Sales, Director of Government Services, and area 1099s to align area-level execution with national and VA/DoD sales strategies and revenue targets</li> <li>Translate broader sales strategies into clear, actionable plans for each Territory Sales Manager</li> <li>Monitor trends, forecasts, and key performance indicators to proactively identify opportunities and performance gaps</li> <li>Provide regular updates to sales leadership on performance, pipeline health, market dynamics, and forecast accuracy</li> <li>Serve as a key field voice to the broader team; partner with Marketing, Patient Services, Manufacturing and the Executive team to share insights and feedback to inform strategic decision-making</li> <li>Build and maintain senior-level relationships with providers, stakeholders and decision-makers within each territory </li> <li>Support area-level budgeting and resource planning, including headcount needs and allocation of sales support resources</li> <li>Participate in industry-related meetings/trade shows to promote AppliedVR and RelieVRx</li> <li>Ensure all sales activities are conducted in strict adherence to company policies, industry regulations, and applicable laws</li> </ul> <h4><strong>Experience & Qualifications Preferred</strong></h4> <ul> <li>8+ years of experience selling pain pharmaceuticals and/or medical devices in the United States </li> <li