Associate Product Manager

<div class="content-intro"><h3><span style="font-weight: 400;"><strong>About AppLovin</strong></span></h3> <p><a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.applovin.com&esheet=54549558&newsitemid=20260608414458&lan=en-US&anchor=AppLovin&index=3&md5=a4ac8b1dcb8b5502d0154df68e322df6" target="_blank">AppLovin</a> makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end advertising solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: <a href="http://www.applovin.com" target="_blank">www.applovin.com</a>.</p> <p><span style="font-weight: 400;">To deliver on this mission, our global team is composed of team members with life experiences, backgrounds, and perspectives that mirror our developers and customers around the world. At AppLovin, we are intentional about the team and culture we are building, seeking candidates who are outstanding in their own right and also demonstrate their support of others.</span></p></div><h2><span style="color: #27251e;"><strong>About the Role </strong></span></h2> <p><span style="color: #27251e;">We're seeking an Associate Product Manager to drive high-impact initiatives across our Ads organization. This role sits at the intersection of product strategy, analytics, and engineering with ownership across our entire ads portfolio from day one. You won't be siloed into a single feature; you'll drive initiatives that touch Ads Manager, creative workflows, mobile app install, ecommerce, CTV, measurement, and strategic partnerships.</span></p> <p><span style="color: #27251e;">You'll operate with significant autonomy in a fast-paced environment, working directly with leadership to shape product direction across AppLovin's advertising ecosystem.</span></p> <h2><span style="color: #27251e;"><strong>A Day in the Life</strong></span></h2> <ul> <li style="color: #27251e !important;"><span style="color: #27251e;">Design and launch new advertiser experiences across our ads products, including creative-first workflows, campaign management tools, and new ad formats.</span></li> <li style="color: #27251e !important;"><span style="color: #27251e;">Own advertiser pilot programs by identifying early adopters, coordinating feedback across Product, Engineering, Design, and Client Strategy teams, and measuring uplift in key KPIs like usage and adoption.</span></li> <li style="color: #27251e !important;"><span style="color: #27251e;">Experiment with ad experience formats and analyze performance data to determine what drives better outcomes for advertisers and users.</span></li> <li style="color: #27251e !important;"><span style="color: #27251e;">Define success metrics and evaluate product performance through rigorous experimentation and A/B testing.</span></li> <li style="color: #27251e !important;"><span style="color: #27251e;">Build analyses using SQL to understand advertiser behavior, product usage, campaign performance, and revenue impact.</span></li> <li style="color: #27251e !important;"><span style="color: #27251e;">Identify product gaps and growth opportunities, develop product recommendations, and influence roadmap decisions through quantitative data, customer feedback, and market insights.</span></li> <li style="color: #27251e !important;"><span style="color: #27251e;">Help scope and launch integrations with third-party measurement, attribution, and ecommerce platforms.</span></li> <li style="color: #27251e !important;"><