Marketing Associate (2027 Graduates)

<div class="content-intro"><p>Here at Appian, our values of <strong>Intensity </strong>and <strong>Excellence </strong>define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together.</p></div><p>The Appian Marketing team is a dynamic, collaborative group dedicated to expanding our global footprint in <strong>AI automation for critical processes.</strong></p> <p>As a Marketing Associate, you won't just be sitting on the sidelines - you will be involved across multiple marketing disciplines, including field marketing, customer advocacy, event coordination, and marketing operations. This is a unique opportunity to learn from industry and marketing experts, manage real campaign life cycles, and build a foundational skill set. If you are a motivated self-starter eager to make a visible impact on business growth, this role is built for you.</p> <p><em>This role is based at our ​headquarters in ​McLean, Virginia. Appian was built on a culture of in-person collaboration, which we believe is a key driver of our mission to be the best. Employees hired for this position are expected to be in the office 5 days a week to foster that culture and ensure we continue to thrive through shared ideas and teamwork. We believe being in the office provides more opportunities to come together and celebrate working with the exceptional people across Appian. </em></p> <h3><strong>What Marketing Associates Will Do</strong></h3> <ul> <li><strong>Execute</strong> integrated marketing campaigns across multiple channels to drive awareness, expansion and growth.</li> <li><strong>Coordinate</strong> the end-to-end logistics, planning, and execution of both virtual and in-person corporate events.</li> <li><strong>Support </strong>customer advocacy efforts including selection, writing, tracking and amplifying customer stories across channels.</li> <li><strong>Track</strong> and analyze lead flow, campaign performance data, translating metrics into actionable insights for future strategy optimization.</li> <li><strong>Partner</strong> with cross-functional teams; including Sales, Product, and Customer Success, to ensure seamless campaign alignment with business objectives.</li> <li><strong>Develop</strong> engaging content, design layouts, and communication materials for various marketing initiatives.</li> <li><strong>Manage</strong> marketing calendars, project timelines, and data accuracy within our corporate systems to ensure flawless daily operations.</li> </ul> <h3><strong>Required Qualifications</strong></h3> <ul> <li><strong>Bachelor’s degree</strong> in Marketing, Business, Communications, or a related field.</li> <li>Prior <strong>internship</strong> experience in event management, digital marketing, or marketing operations.</li> <li>Strong enthusiasm for marketing with an analytical mindset and an exceptional attention to detail.</li> <li>Proven ability to manage multiple projects simultaneously within a fast-paced, team-oriented environment.</li> <li>Advanced proficiency in <strong>Google Workspace</strong> or equivalent productivity suites.</li> <li>Excellent written and verbal communication skills.</li> </ul> <h3><strong>Preferred Qualifications</strong></h3> <ul> <li>