Digital Marketing Manager

<p>Array is a financial innovation platform that helps digital brands, financial institutions, and fintechs get compelling consumer products to market faster. We deliver a suite of credit and identity monitoring tools, privacy protection, and a financial ads marketplace via embeddable widgets or a clean, modern API. Our private label offerings help drive revenue and increase engagement for our customers while empowering millions of consumers to achieve their financial goals.</p> <p>As a remote-first company, we’re focused on providing opportunities for high performing individuals to have deep impact in the fast growing fintech space. A clear mission, a commitment to continuous improvement and a willingness to experiment empower us individually and together deliver the best products for our clients and users.</p> <p>As a Digital Marketing Manager at Array, you will be our in-house performance marketing engine — you do what a full-service agency would do, except you sit inside the GTM team, know our verticals, and are accountable to pipeline. This role reports to the Head of Marketing.</p> <p><strong>The role</strong></p> <p>You’re the person in the ad platforms, in the CMS, in the analytics. Every program you run has a goal attached: net new customers, retention, or land-and-expand. If it can’t be tied to one of those, it doesn’t run.</p> <p><strong>You will:</strong></p> <ul> <li><strong>Paid media — strategy and execution. </strong>Own Google Ads and LinkedIn end to end: account structure, budgets, bids, audiences, creative testing, and performance. Targeting aligned to our Tier 1/Tier 2 must-get accounts and five verticals. You build it, you run it, you hold the number.</li> <li><strong>SEO and AI search — </strong>Build our organic program from a standing start: technical foundation, on-page work, keyword strategy mapped by vertical, and optimizing for how buyers actually search now (traditional rankings and AI/answer-engine visibility). You write the briefs; content production supports you.</li> <li><strong>Top-of-funnel demand — </strong>Own the programs that fill the top of the funnel: search and social capture, content syndication, retargeting, and the paid layer under our ABM motion into must-get accounts.</li> <li><strong>Landing pages and conversion — </strong>Own the conversion layer of the site: landing pages, A/B testing, form and funnel optimization, and our Qualified chatbot (routing through Salesforce). You own what converts.</li> <li><strong>Measurement — </strong>Own tracking and reporting for everything above: UTM discipline, Salesforce campaign hygiene, and a pipeline-by-channel view. </li> <li>Work in the platforms daily. No vendor sits between you and the data.</li> <li>Report digital’s contribution to pipeline by vertical, in the same terms sales uses.</li> <li>Cut spend on programs that aren’t working, including the ones you built.</li> <li>Act on what you find the same week when able — a new audience, a rebuilt page, a tracking fix.</li> <li>Maintain a habit of using AI tools to think, build, and ship faster — it’s your default, not an afterthought.</li> </ul> <p><strong>Who you’ll work with</strong></p> <ul> <li>Demand Gen, Sales and our Vertical Marketing Managers — your programs feed their pods, and account lists shape your targeting.</li> <li>Marketing Ops and RevOps — your partners on routing, attribution, and Salesforce campaign hygiene.</li> </ul> <p><strong>What great looks like</strong></p> <ul> <li><strong>90 days in: </strong>you own paid spend end to end — accounts audited, broken campai