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Paid Search Manager

Auctane • Austin, TX

Job Description

<div class="content-intro"><h2 style="text-align: left;"><img style="display: block; margin-left: auto; margin-right: auto; max-width: 100%;" src="https://brand.auctane.com/uploads/fhmikF1ylz02TLjtkC429w.png" alt="" width="600"></h2> <p> </p> <p style="color: #11003a; font-weight: bold; padding: 8px; border: 3px solid #5C50FF; margin-top: 8px; margin-bottom: 8px; text-align: center; font-size: 12px; border-radius: 8px;"><span style="font-size: 12pt;">About us</span></p> <p>At Auctane, we are united by a passion to help businesses deliver — whatever their size, wherever they are, and however they operate. We make it possible for businesses to meet the ever-changing requirements of their industry and customer expectations. Auctane products enable hundreds of thousands of businesses to annually mail and ship billions of items — over $200 billion worth — to recipients around the globe.</p> <p>The Auctane family of mailing and shipping software products includes ShipStation, Stamps.com, ShipStation API, Metapack, GlobalPost, and Packlink. Our partners include Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart.</p> <p style="color: #11003a; font-weight: bold; padding: 8px; border: 3px solid #5C50FF; margin-top: 8px; margin-bottom: 8px; text-align: center; font-size: 12px; border-radius: 8px;"><span style="font-size: 12pt;">Our values</span></p> <p style="text-align: center;"><img style="max-width: 100%;" src="https://postimg.cc/N5Q8NR10" alt="">Win as One. Delight Customers. Deliver Great Outcomes. </p></div><p style="color: #11003a; font-weight: bold; padding: 8px; border: 3px solid #5C50FF; margin-top: 8px; margin-bottom: 8px; text-align: center; font-size: 12px; border-radius: 8px;"><span style="font-size: 12pt;">About the role</span></p> <p>The Growth Marketing team is responsible for driving new trials and subscribers across our multi-brand portfolio. We're a high performing data driven customer acquisition team that manages a multi-million-dollar media mix that includes Demand Generation, Partner Marketing, Paid Search, Paid Social, Display, TV, Audio, Affiliate, Direct Mail, and more.</p> <p style="color: #11003a; font-weight: bold; padding: 8px; border: 3px solid #5C50FF; margin-top: 8px; margin-bottom: 8px; text-align: center; font-size: 12px; border-radius: 8px;"><span style="font-size: 12pt;">What will you be doing?</span></p> <ol> <li>Build, launch, and directly manage our paid search programs on Google and Bing/Microsoft Ads, Shopify Ads and our paid social programs on platforms like Meta, LinkedIn, Reddit, and TikTok — this is an execution-focused role, not an agency-oversight role.</li> <li>Get hands-on in the platforms daily: writing ad copy and social creative briefs, structuring campaigns and ad groups/ad sets, setting and adjusting bids, and managing budgets at the campaign and keyword/audience level in coordination with campaign leads.</li> <ol> <li>Closely analyze paid search and paid social metrics, regularly making optimizations and recommendations for improvement.</li> <li>Conduct keyword research and analyze paid search ad copy for optimization opportunities.</li> <li>Plan and execute ongoing A/B tests across bidding strategies, ad copy, creative, audiences, and landing pages to drive continuous improvement.</li> </ol> <li>Partner with the SEO team to design and implement strategies for better reporting and SERP coverage.</li> <li>Own conversion tracking and attribution setup (GA4, platform-native conversion tracking) in partnership with Analytics to ensure clean, trustworthy performance data across search and social.</li> </ol> <p> </p> <p style="color: #11003a;

Job Reference ID: CF-157150 • Posted on CloudFrame Job Scanner