Director, Marketplaces & Ecommerce

<p>Aura was founded by two early Twitter software engineers who wanted to take what they knew about social connections and create a way for families to come together around their best memories. The combination of seamless sharing across a smartphone app and a beautiful digital frame resonated, and Aura is now used by millions of families with more than 1 billion photos shared in 2025 alone. What is known as the best digital picture frame by Wirecutter has always been about something more ambitious: a private, trusted platform for connection with your close loved ones. Aura is now available in thousands of leading retail stores across North America and Europe.</p> <h3><strong>About the Role</strong></h3> <p>As Director of E-commerce, you own the post-click experience on <a href="http://aurafames.com">auraframes.com</a> and Amazon marketplace experience. From the moment a shopper lands on the site to the moment they convert (and come back), you are responsible for turning traffic into revenue.</p> <p>This is a high-ownership role on our Amazon 3P experience, Shopify-powered storefront, and other marketplaces. You will lead conversion rate optimization, site merchandising, and the on-site customer journey, partnering closely with paid media, lifecycle, brand, and product to make auraframes.com the best place to buy an Aura.</p> <h3><strong>What You'll Own</strong></h3> <ul> <li>Own the marketplace strategy across Amazon and emerging channels, balancing profitable growth, brand presentation, operational excellence, and channel expansion.</li> <li>Own the full funnel from landing to purchase. Build and run a continuous testing roadmap, across landing pages, PDPs, cart, and checkout and build a mature CRO discipline. Set the agenda for what we test, why, and how we measure lift.</li> <li>Manage product presentation, bundling, pricing display, and promotional execution on-site. Translate seasonal moments (Back to School, holiday, gifting) into compelling on-site experiences.</li> <li>Own page speed, navigation, search, and the overall usability of the storefront. Reduce friction at every step.</li> <li>Lead our Shopify storefront roadmap, including theme, apps, and integrations. Partner with engineering and agencies as needed.</li> <li>Own e-commerce revenue targets, forecast site performance, and report on the metrics that drive the channel.</li> <li>Work with paid media to align landing experiences to campaigns, with lifecycle to convert and retain, and with brand to keep the storefront on-message.</li> <li>Develop a point of view on assortment, bundling, pricing architecture, and merchandising that maximizes conversion, AOV, and profitability</li> <li>Drive personalization across the storefront using customer behavior, merchandising, and AI to create more relevant shopping experiences</li> <li>AI-first mindset with a track record of identifying, building, and deploying AI solutions (agents, workflows, automations, and copilots) that create competitive advantage and operational efficiency.</li> </ul> <h3><strong>What You Bring</strong></h3> <ul> <li>7+ years in e-commerce, with significant time owning a DTC storefront and marketplaces. Shopify experience strongly preferred.</li> <li>A proven CRO track record. You can point to tests you designed and the revenue they drove.</li> <li>Strong analytical fluency. You are comfortable with site analytics (GA4 or equivalent), A/B testing tools, and translating data into decisions.</li> <li>Merchandising instinct paired with operational rigor. You can make a page convert and ship it on time.</li> <li>A bias toward ownership. You set strategy and you execute, and you do not wait to be t