Field and Events Marketing Manager

<div class="content-intro"><p>A leading Industrial AI company, Augury helps the world’s manufacturers leverage real-time production insights and data to drive new levels of efficiency. By combining predictive and prescriptive technology with operational data and customized AI agents, production teams can improve uptime, reduce costs, and maximize yield and capacity. Our mission is to transform how people and machines work together to push the boundaries of human productivity.</p></div><p>As a key member of the marketing team, the Field & Events Marketing Manager will own the strategy, execution, and measurement of all field and event marketing initiatives. You’ll drive engagement, pipeline, and revenue by delivering impactful in-person and virtual experiences that align with our broader demand generation programs. This role will report to our Sr. Manager of Demand Generation and will work cross-functionally to ensure events and field campaigns are tightly integrated with sales priorities, ABM programs, and multi-channel marketing efforts.</p> <h3><strong>Core Responsibilities:</strong></h3> <p><strong>Strategy & Planning:</strong></p> <ul> <li>Design, execute, and measure a comprehensive field and events strategy that supports pipeline generation, customer engagement, and brand awareness.</li> <li>Align events and field programs with ABM and other GTM strategies, ensuring measurable impact on sales outcomes.</li> <li>Build the regional, conference, and association plan that aligns events and field programs to measurable impact on sales outcomes.</li> </ul> <p><strong>Event Execution:</strong></p> <ul> <li>Own end-to-end planning, logistics, and execution of virtual and in-person events, including trade shows, conferences, executive briefings, roadshows, and webinars.</li> <li>Manage vendor relationships, negotiate contracts, and oversee all event production details to deliver high-quality experiences on budget and on schedule.</li> </ul> <p><strong>Sales Alignment & Enablement:</strong></p> <ul> <li>Collaborate closely with sales, demand generation, and account teams to ensure events are fully integrated into pipeline-building campaigns.</li> <li>Own pre-event enablement, campaign planning and post-event insights to optimize lead follow-up and revenue contribution.<br><br></li> </ul> <p><strong>Campaign Integration & ABM Support:</strong></p> <ul> <li>Partner with demand generation and content teams to integrate events into broader multi-channel campaigns, ensuring consistent messaging and nurture paths.</li> <li>Use events to activate target account programs, supporting ABM campaigns and key vertical initiatives.<br><br></li> </ul> <p><strong>Measurement & Analytics:</strong></p> <ul> <li>Define success metrics for each event and program, track ROI, and provide actionable insights to continuously improve engagement, lead quality, and revenue impact.</li> <li>Maintain dashboards and reporting for internal stakeholders, highlighting trends and recommendations for optimization.<br><br></li> </ul> <p><strong>Budget Management:</strong></p> <ul> <li>Manage event budgets, ensuring efficient allocation of resources and maximum ROI.</li> <li>Forecast spend, track expenses, and deliver financial transparency to the Sr. Manager of Demand Generation.<br><br></li> </ul> <h3><strong>Requirements:</strong></h3> <ul> <li>5+ years of proven experience planning, executing, and measuring field and event marketing prog