Brand Marketing Manager II

<p><span style="color: #000000;"><strong>Job Overview</strong></span></p> <p><span style="color: #000000;">We are looking for a results-driven and creative Brand Marketing Manager II to join our Brand Marketing team. Reporting to the Senior Manager of Brand Marketing, this role will take on significant ownership of AvidXchange's brand presence across social media, digital advertising, and brand governance. This person will be a strong copywriter and brand steward - someone who can build strategy and roll up their sleeves to execute day-to-day.</span></p> <p> </p> <p><span style="color: #000000;"><strong>What You'll Do</strong></span></p> <p><span style="color: #000000;">· Own the strategy and day-to-day execution of AvidXchange's social media presence across LinkedIn, Facebook, Instagram, and X, including writing copy, designing assets in Canva, scheduling and posting content, monitoring and responding to messages and brand mentions, and reporting on performance.</span></p> <p><span style="color: #000000;">· Drive AvidXchange's Reddit strategy, including managing our subreddit, monitoring community trends, and maintaining an active presence to support generative engine optimization (GEO) initiatives.</span></p> <p><span style="color: #000000;">· Lead AvidXchange's YouTube channel from the ground up, defining the content strategy, building the content calendar, and growing the channel to build brand awareness and strengthen AvidXchange's presence in AI-generated search results and generative engine responses.</span></p> <p><span style="color: #000000;">· Develop the video content strategy for YouTube and paid media, partnering with in-house creative and agency partners to produce and publish compelling video content across both channels.</span></p> <p><span style="color: #000000;">· Own the creative and copy for top-of-funnel digital ad campaigns, partnering with the Digital Marketing team on targeting and strategy decisions to ensure ads are on-brand, compelling, and consistent with AvidXchange's messaging.</span></p> <p><span style="color: #000000;">· Serve as AvidXchange's brand consistency champion, designing and owning a new internal creative review process that ensures all marketing assets reflect consistent messaging and visual identity before going live.</span></p> <p><span style="color: #000000;">· Lead AvidXchange's internal social media advocacy program using Oktopost, curating social posts that empower teammates to amplify brand content through their own LinkedIn profiles.</span></p> <p><span style="color: #000000;">· Contribute to AvidXchange's GEO and AI discoverability strategy by ensuring social media content, community presence, and brand signals are optimized to influence how AI tools surface and represent AvidXchange.</span></p> <p> </p> <p><span style="color: #000000;"><strong>What We're Looking For</strong></span></p> <p>· Bachelor's degree in Marketing, Communications, or a related field, with 5–7 years of experience in social media management, brand marketing, or digital advertising.</p> <p>· Exceptional copywriting skills. This is a copy-heavy role requiring the ability to write compelling, on-brand content across formats, channels, and audiences.</p> <p>· &nb