Local Memberships Marketing Coordinator (Part-time Temporary)

<p><strong>1 big thing:</strong> Axios is a modern media company dedicated to providing trustworthy, award-winning news content in an audience-first format. We are looking for a part-time, temporary Local Memberships Marketing Coordinator to run and help scale member giveaways across our Local markets.</p> <p><strong>Why it matters:</strong> Giveaways have proven to be a strong acquisition and engagement tactic. Five recent campaigns generated an overall 4x positive ROI across every market tested. We now want to test whether this can become a repeatable growth program across all Axios Local markets.</p> <p>The opportunity is significant, but execution is highly manual. This individual will own the day-to-day coordination and execution of the program so the Membership team can increase campaign volume, test performance across markets, and determine whether giveaways should become a standing acquisition channel.</p> <p><strong>Go deeper:</strong> In this role you will manage Local member giveaways end to end, including:</p> <ul> <li>Build and maintain the giveaway calendar across Local markets, targeting roughly four campaigns per week.</li> <li>Coordinate with local journalists to identify restaurants, businesses and institutions that make each giveaway feel authentically local.</li> <li>Draft campaign copy, including member announcements, acquisition emails and last-chance messaging.</li> <li>Draft newsletter callouts for local editors and newsletter writers.</li> <li>Coordinate campaign setup and launch across internal teams and tools.</li> <li>Pull eligible member lists, randomly select winners and manage winner outreach.</li> <li>Purchase and digitally deliver gift cards.</li> <li>Track results by campaign, including members acquired, revenue generated and prize cost.</li> <li>Maintain a simple performance tracker and surface patterns in what is working.</li> <li>Help improve the underlying process by documenting repeatable workflows, templates and opportunities to reduce manual work.</li> </ul> <p><strong>Skills:</strong></p> <ul> <li>Strong project management and organizational skills; you can manage multiple campaigns and deadlines at once without losing details.</li> <li>Strong writing and editing skills, particularly for concise promotional and email copy.</li> <li>Comfort working independently and coordinating across multiple teams.</li> <li>High attention to detail, especially around campaign eligibility, winner selection and fulfillment.</li> <li>Comfort working with spreadsheets and basic performance metrics.</li> <li>A test-and-learn mindset: you are interested not just in executing campaigns, but in identifying ways to make them more effective and easier to scale.</li> </ul> <p>Experience in membership, lifecycle marketing, media, subscriptions or consumer growth is a plus, but not required.</p> <p><strong>What success looks like:</strong></p> <ul> <li>Giveaways run consistently and accurately across a growing number of Local markets.</li> <li>The program reaches a sustainable cadence without creating significant additional workload for the core Membership team.</li> <li>Campaign performance is tracked consistently enough to compare results across markets, timing, messaging and prize selection.</li> <li>Strong-performing tactics are identified and incorporated into a reusable giveaway playbook.</li> <li>We have a clear data-backed recommendation on whether and how to scale the program longer term.</li> </ul> <p><strong>How you'll work</strong></p> <ul> <li&