Senior Growth Marketing Manager, National

<p><strong>The big picture:</strong> Axios is looking for a Senior Manager of National & SME Growth to lead subscriber acquisition and audience growth across our national newsletter portfolio and a new SME audience growth initiative.</p> <p>This is a highly visible growth role focused on scaling Axios’s flagship national newsletters while helping build and validate a new SME audience acquisition strategy.</p> <p><strong>Go deeper: </strong>The Senior Manager of National & SME Growth is a strategic, data-driven growth leader responsible for acquisition strategy, experimentation, channel diversification, and audience expansion. In this role, you will:</p> <p><strong>National Subscriber Growth</strong></p> <ul> <li>Own subscriber growth targets across Axios’s national newsletter portfolio</li> <li>Execute acquisition strategies across paid, owned, and earned channels</li> <li>Monitor audience composition, growth performance, and acquisition efficiency</li> <li>Contribute insights and recommendations to weekly growth reporting</li> </ul> <p><strong>Paid Media & Channel Diversification</strong></p> <ul> <li>Lead paid acquisition strategy across Meta, Google, LinkedIn, and emerging platforms</li> <li>Drive diversification away from concentrated acquisition channels</li> <li>Establish and optimize CAC and conversion benchmarks by audience segment</li> <li>Partner with Creative on campaign messaging and assets</li> </ul> <p><strong>SME Audience Growth Pilot</strong></p> <ul> <li>Build and validate a new SME audience acquisition model</li> <li>Run experiments around audience-product fit and conversion economics</li> <li>Partner cross-functionally with Editorial, Product, Revenue, and PDT teams</li> <li>Make data-driven recommendations on what to scale, refine, or retire</li> </ul> <p><strong>Distribution, Retention & Operations</strong></p> <ul> <li>Support national audience expansion through distribution partnerships</li> <li>Partner with Lifecycle Marketing on onboarding, engagement, and retention initiatives</li> <li>Use AI-enabled workflows to improve experimentation, analysis, and campaign execution</li> </ul> <p><strong>Skills:</strong></p> <ul> <li>6+ years in growth marketing, audience acquisition, subscription, or lifecycle marketing</li> <li>Proven experience growing subscription, membership, or first-party audience businesses</li> <li>Deep paid media expertise across Meta, Google, LinkedIn, and emerging channels</li> <li>Strong analytical skills across CAC, LTV, attribution, and funnel optimization</li> <li>Experience with modern martech and analytics tools (Braze, Segment, Sigma, Piano, etc.)</li> <li>Experience launching or scaling new growth initiatives or audience programs</li> </ul> <p><strong>What success looks like:</strong></p> <ul> <li>Driving measurable national subscriber growth</li> <li>Improving acquisition diversification and efficiency</li> <li>Successfully validating and scaling the SME audience initiative</li> <li>Supporting audience and revenue growth through strategic experimentation and partnerships</li> </ul> <p> </p> <p>Starting salary for this role is in the range of $105,000 - $140,000 and is dependent on numerous factors, including but not limited to location, work experience, and skills. This range does not include other compensation benefits. Axios' compensation philosophy takes into account cos