Head of Brand

<p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 20">Position overview</span></span></strong></p> <p><span data-contrast="auto">The Head of Brand is an executive leader accountable for defining, governing, and evolving AvePoint’s brand to drive differentiation, trust, and preference as the company scales toward $1B ARR. You will own brand positioning, narrative, and visual identity; serve as the final decision-maker for all brand expressions; build and lead a high-performing brand organization; own the brand budget and agency ecosystem; and advise the executive leadership team (ELT) on brand strategy, tradeoffs, and long-term equity. This is a role for a leader who can transform brand from a support function into a measurable engine of commercial growth.</span><span data-ccp-props="{"201341983":0,"335559739":120,"335559740":276}"> </span></p> <p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 20">Core Functions</span></span></strong><span data-ccp-props="{"335559738":200,"335559739":100,"335572079":8,"335572080":4,"335572081":9851950,"469789806":"single"}"> </span></p> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":460,"335559991":260,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">Brand Strategy & Identity Leadership: </span></strong><span data-contrast="auto">Own and set AvePoint’s enterprise brand positioning, story, and visual identity system.</span><span data-ccp-props="{"201341983":0,"335559739":60,"335559740":268}"> </span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":460,"335559991":260,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><strong><span data-contrast="auto">Brand Governance & Decision Rights: </span></strong><span data-contrast="auto">Serve as the final decision-maker and guardian for all major brand expressions, campaigns, and guidelines.</span><span data-ccp-props="{"201341983":0,"335559739":60,"335559740":268}"> </span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":460,"335559991":260,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><strong><span data-contrast="auto">Brand Campaign Strategy & Activation: </span></strong><span data-contrast="auto">Translate strategy into high-ambition brand platforms, moments, and experiential activations.</span><span data-ccp-props="{"201341983":0,"335559739":60,"335559740":268}"> </span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":460,"335559991":260,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><strong><span data-contrast="auto">Brand Reputation & Advocacy Programs: </span></strong><span data-contrast="auto">Drive awareness, sentiment, preference, and customer advocacy programs (e.g., third-party review leadership).</span><span data-ccp-props="{"201341983":0,"335559739":60,"335559740":268}"> </span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":460,"335