Salesforce Marketing Cloud (SFMC) Specialist

<p><strong>Key Responsibilities</strong></p> <ul> <li><strong>Platform Maintenance & Operations</strong></li> <ul> <li>Ensure continuous availability, performance, and security of Salesforce Marketing Cloud.</li> <li>Perform routine checks and maintenance of Automation Studio, Journey Builder, Email Studio, and other SFMC modules.</li> <li>Monitor and troubleshoot issues related to data sync, send failures, and integration anomalies.</li> <li>Coordinate with internal teams to apply platform updates, patches, and resolve system bugs.</li> </ul> <li><strong>Client Guidance & Enablement</strong></li> <ul> <li>Act as the subject matter expert (SME) on SFMC functionalities and best practices.</li> <li>Guide clients on using SFMC modules to achieve marketing objectives (e.g., email personalization, journey automation).</li> <li>Support onboarding and training sessions for client teams on campaign management and reporting.</li> <li>Translate client requirements into SFMC capabilities and workflows.</li> </ul> <li><strong>Feasibility Assessment & Solution Advisory</strong></li> <ul> <li>Assess new marketing or integration requests for technical feasibility within SFMC.</li> <li>Evaluate compatibility of proposed solutions with existing data models, automation flows, and business rules.</li> <li>Provide effort estimation, solution options, and highlight possible constraints to stakeholders.</li> <li>Collaborate with architects or developers to design scalable and sustainable solutions.</li> </ul> <li><strong>Campaign Support & Optimization</strong></li> <ul> <li>Monitor campaign performance and provide insights or recommendations for optimization.</li> </ul> <li><strong>Documentation & Process Improvement</strong></li> <ul> <li>Maintain documentation of configurations, processes, and changes within the system.</li> <li>Propose and implement improvements to streamline operational workflows and reduce manual overhead.</li> <li>Stay updated on new SFMC features and releases, advising clients on potential adoption.</li> </ul> </ul> <p> </p> <p><strong>Required Skills & Experience</strong></p> <ul> <li>Proficiency in Salesforce Marketing Cloud, including Email Studio, Automation Studio, Journey Builder, Contact Builder, and Content Builder.</li> <li>Strong understanding of data extensions, subscriber management, and marketing automation.</li> <li>Technical troubleshooting and maintenance skills, especially in resolving platform issues (e.g., data sync errors, send failures).</li> <li>Excellent client communication and stakeholder management abilities.</li> <li>Ability to translate business requirements into platform capabilities and explain technical concepts in a business-friendly manner.</li> <li>Experience in feasibility analysis and solution design for marketing and integration requests.</li> <li>Critical thinking to assess options, limitations, and suggest scalable solutions.</li> </ul> <p> </p> <p><strong>Desirable Attributes</strong></p> <ul> <li>Experience mentoring or training junior staff.</li> <li>Proactive in process improvement and documentation.</li> <li>Ability to work independently and as part of a cross-functional team.</li> </ul><div class="content-conclusion"><p><span data-teams="true"><span class="ui-provider a b c d e f g h i j k l m n o p q r s t u v w