Senior Director, Digital Marketing
Job Description
<p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 1">The Opportunity</span></span></strong><span data-ccp-props="{"335559738":320,"335559739":160}"> </span></p> <p><span data-contrast="none">Digital marketing has been fundamentally restructured by AI — and we need a leader who doesn't just understand that shift, but is actively shaping it. This is not a role for someone catching up; it's for someone who's already operating in the new paradigm.</span><span data-ccp-props="{"335559739":160}"> </span></p> <p><span data-contrast="none">As Senior Director of Digital Marketing, you will own AvePoint's end-to-end digital presence and performance — from how we're discovered by AI answer engines to how we convert pipeline on the website. You'll lead SEO/GEO, Answer Engine Optimization (AEO), paid media, and web conversion strategy, building a fully AI-powered digital org that stays ahead of the curve on every front.</span><span data-ccp-props="{"335559739":200}"> </span></p> <p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 1">What You'll Own</span></span></strong><span data-ccp-props="{"335559738":320,"335559739":160}"> </span></p> <p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 2">Answer Engine Optimization (AEO) & GEO</span></span></strong><span data-ccp-props="{"335559738":280,"335559739":120}"> </span></p> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="none">Define and lead AvePoint's strategy for AI-driven search visibility across ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, and emerging LLM platforms.</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="none">Build AEO accountability frameworks: benchmark tracking, citation monitoring, share-of-voice in AI-generated answers, and input/output OKRs across contributing teams.</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="none">Partner with Brand, Demand Gen, and AR teams on content and structural approaches that increase AvePoint's citation frequency in AI answer surfaces.</span><span data-ccp-props="{}"> </span></li> </ul> <ul> <li data-leveltext="•" data-font="" data-listid="2" data-list-defn-props="{"335552541":1,"335559685":540,"335559991":300,"469769242":[8226],"469777803":"left","469777804":"•","469777815":"hybridMultilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="none">Stay 6–12 months ahead of platform changes — from structured data to semantic search to agent-based browsing — and translate emerging signals into actionable strategy.</span><span data-ccp-props="{}"> </span></li> </ul> <p><strong><span data-contrast="none"><span data-ccp-parastyle="heading 2">SEO Strategy & Organic Perf