Growth Marketing Specialist

<p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span data-contrast="auto">Established in 2004, we are a tech pioneer offering world-class adult entertainment and games on some of the internet’s safest and most popular platforms. With the support of an international team of dynamic and collaborative innovators, we are on a mission to enable safe user experiences and empower our communities by celebrating diversity, inclusion, and expression — all while maintaining robust trust-and-safety protocols.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":100,"335559739":100}"> </span></span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span data-contrast="auto">We embrace the best of both worlds! Local talent can thrive in our collaborative office space with the flexibility of a hybrid work environment, while remote team members play an integral role in shaping our dynamic culture from afar. We have offices in Montreal (Quebec), Austin (Texas) and Nicosia (Cyprus).</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></span></p> <p style="text-align: center;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong><span data-contrast="auto">*A select number of positions require full-time in office attendance*</span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"335551550":2,"335551620":2,"335559738":0,"335559739":0}"> </span></span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">As our Growth Marketing Specialist, you will be responsible for driving user acquisition and conversion for our new telehealth product. You will own the entire customer journey—from media buying and traffic acquisition through landing page optimization and sign-up conversion—while strategically leveraging traffic from our existing product ecosystem. The ideal candidate has a strong grasp of performance marketing, brand positioning, and conversion optimization across mainstream traffic sources.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>What you'll be doing:</strong></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Develop and execute media buying strategies across mainstream traffic sources to drive qualified traffic to our telehealth product.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Create compelling ad creatives and copy that effectively communicate our brand value proposition and drive click-through rates.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Leverage existing product traffic through strategic cross-promotion and funnel optimization techniques.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Design and optimize landing pages and conversion funnels to maximize sign-up rates from acquired traffic.</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Analyze campaign performance data to optimize targeting, creative, and conversion metrics.</span></li> <li style="font-family: ari