Team Lead, Product Marketing

<p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span data-contrast="auto">Established in 2004, we are a tech pioneer offering world-class adult entertainment and games on some of the internet’s safest and most popular platforms. With the support of an international team of dynamic and collaborative innovators, we are on a mission to enable safe user experiences and empower our communities by celebrating diversity, inclusion, and expression — all while maintaining robust trust-and-safety protocols.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":100,"335559739":100}"> </span></span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span data-contrast="auto">We embrace the best of both worlds! Local talent can thrive in our collaborative office space with the flexibility of a hybrid work environment, while remote team members play an integral role in shaping our dynamic culture from afar. We have offices in Montreal (Quebec), Austin (Texas) and Nicosia (Cyprus).</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":0}"> </span></span></p> <p style="text-align: center;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong><span data-contrast="auto">*A select number of positions require full-time in office attendance*</span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"335551550":2,"335551620":2,"335559738":0,"335559739":0}"> </span></span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">We are looking for an experienced Team Lead, Product Marketing to lead a fast-growing team that works on some of the internet's leading websites, driving A-Z digital marketing strategy and execution.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>What you'll be doing:</strong></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Lead, mentor, and develop a team of product marketing specialists, setting clear goals, providing feedback, and supporting professional growth</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Own and define promotional strategies to meet and exceed product sales targets/KPIs across the team's portfolio</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Oversee the execution of display advertising tactics, including keyword research and expansion, ad creation, campaign performance tracking, and audience/placement analysis</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Set direction for evaluating and improving campaign effectiveness, ensuring the team applies best practices</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Guide analysis of traffic sources and metrics to build test cases for revenue generation (PC/Mobile)</span></li> <li style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Prioritize and oversee optimization and testing roadmaps across the team</span></li>