Location: New York City (Hybrid). Our team works from our NYC office twice a week. Who We Are: Banza reimagines your favorite comfort foods, like pasta, pizza, mac & cheese, and waffles, using chickpeas. Why? Because we know chickpeas aren’t just delicious; they’re also one of the most nutritious and sustainable foods. Yet 80% of the country isn’t eating enough of them. Our mission is to inspire people to eat more chickpeas and other beans, making a positive impact on human health and the environment. Banza is the #1 better-for-you pasta brand in the country, and our products are available in over 21,000 stores nationwide. We’ve been named one of TIME Magazine’s Best Inventions of the Year, Adweek’s Best Food Brand, and are proud to have fans at Good Morning America, The New York Times, Food & Wine, Bon Appetit, and more. Your Mission: As Banza’s Senior Brand Marketing Associate, you’ll own many of the most important ways Banza shows up in the real world: our brand ambassador program, our events and trade shows, our packaging and design output, and our influencer and creator partnerships. You’ll be well supported with resourcing: you’ll manage a desk of external designers, a tradeshow agency, an influencer consultancy, and anything else you need to manage multiple important workstreams. It’s an extremely exciting opportunity to touch multiple different parts of marketing. This role reports to the VP of Brand Marketing. What You’ll Do: Project Manage Expertly <ul> <li style="font-size: 12pt;">Own the master calendar across packaging, influencer campaigns, ambassador activations and events, and and keep every stakeholder on track</li> <li style="font-size: 12pt;">Build and maintain the trackers, briefs, and intake processes along with help from partners</li> <li style="font-size: 12pt;">Triage competing requests from Sales, Product, Ops, and leadership, and make the call on what moves and what waits</li> </ul> <h3>Packaging & design outsourcing</h3> <ul> <li style="font-size: 12pt;">Own the end-to-end packaging process across product lines, from brief through QC and print-ready files</li> <li style="font-size: 12pt;">Own our freelance designer bench: match the right designer to the right project, brief them well, negotiate rates, manage timelines, and hold the quality bar on what comes back</li> <li style="font-size: 12pt;">Run packaging and shelf audits to find opportunities for in-store breakthrough, and bring recommendations to the table</li> </ul> <h3>Influencer & creator partnerships</h3> <ul> <li style="font-size: 12pt;">Manage the day-to-day relationship with our influencer consultancy and freelance partner, supporting the development of influencer strategy & briefs, while they lead execution..</li> <li style="font-size: 12pt;">Ensure the paid social team always has enough strong UGC to work with</span

Senior Brand Marketing Associate

Job Description