Growth Marketing Specialist

<div class="content-intro"><p>Banyan Software is the best permanent home for software businesses that serve specialized industries, their employees, and their customers. With a buy-grow-and-hold-for-life approach and a permanent capital base, Banyan acquires and grows companies worldwide, honoring founder legacies and helping portfolio companies modernize through shared AI expertise and operational discipline. Founded in 2016, Banyan operates more than 120 portfolio companies across North and South America, Europe, and APAC, and has appeared on the Inc. 5000 list for six consecutive years. The Banyan Software Foundation, endowed with $100 million in Banyan stock, leverages technology to build a greener and more equitable world.</p></div><h2><strong>Growth Marketing Specialist</strong></h2> <h3><strong>About ZAP Solutions</strong></h3> <p>ZAP Solutions is a Pittsburgh-based technology company providing specialized software solutions to higher education institutions across the United States. Our flagship AMP and SAMS platforms help admissions, student affairs, and academic teams improve processes, manage data, automate workflows, and better support students.</p> <p>We are seeking a <strong>Growth Marketing Specialist</strong> to help expand our reach, generate qualified sales opportunities, and execute marketing initiatives that directly support company growth.</p> <h2><strong>The Role</strong></h2> <p>This is a hands-on marketing role with a strong focus on <strong>demand generation, lead generation, and sales pipeline development</strong>.</p> <p>The primary goal of this position is to create interest in our software solutions and convert that interest into measurable sales opportunities — including <strong>demo requests, information requests, qualified leads, and sales conversations</strong>.</p> <p>The Demand Generation & Marketing Manager will also own and support broader marketing initiatives, including content creation, sales collateral, email campaigns, website updates, digital marketing, and activities that strengthen the ZAP Solutions, AMP, and SAMS brands.</p> <p>This role is ideal for someone who enjoys both the <strong>creative and analytical sides of marketing</strong> and wants their work directly connected to measurable business growth.</p> <h2><strong>Key Responsibilities</strong></h2> <h3><strong>Demand & Lead Generation</strong></h3> <ul> <li>Develop and execute campaigns designed to generate qualified leads, demo requests, and sales opportunities.</li> <li>Drive prospects toward demo requests, meetings, information requests, and other meaningful conversions.</li> <li>Build targeted campaigns for specific higher education markets, audiences, and accounts.</li> <li>Create and manage email campaigns and lead-nurturing programs.</li> <li>Develop landing pages, calls-to-action, forms, and other conversion-focused assets.</li> <li>Work closely with the sales team to identify target audiences, accounts, and opportunities.</li> <li>Develop strategies for reaching new prospects through inbound and outbound marketing channels.</li> <li>Track leads from initial engagement through sales handoff and opportunity creation.</li> <li>Continuously test messaging, offers, audiences, and channels to improve engagement and conversion rates.</li> </ul> <h3><strong>Content & Sales Enablement</strong></h3> <ul> <li>Create marketing content including emails, articles, customer stories, product messaging, social media content, and thought-leadership pieces.</li> <li>Develop and update sales material