Marketing Manager, Diagnostics

<div class="content-intro"><p>Beacon Biosignals is transforming precision medicine for the brain, from clinical development to clinical care. For Life Sciences partners, we offer the leading at-home EEG platform for clinical development of novel therapeutics for neurological, psychiatric, and sleep disorders. Our Diagnostics business is building the most comprehensive at-home platform for precision diagnostics, combining EEG and cardiopulmonary signals to deliver reimbursable assessments for sleep and central nervous system disorders. Together, we're changing the way patients are diagnosed and treated for any disorder that affects brain physiology.</p></div><div> <p><span style="font-family: arial, helvetica, sans-serif;">We're looking for an organized, innovative marketing professional to serve as the operational engine behind our Diagnostics arm of our marketing team. You'll be the person who makes things happen, turning strategy into action, managing our tech stack, coordinating event participation, owning customer communication, and building systems that help our marketing and sales teams work smarter. </span></p> <p><span style="font-family: arial, helvetica, sans-serif;">Beacon's robust asynchronous work practices ensure a first-class remote work experience, but we also have in-person office hubs available located in Boston, New York and Paris.</span></p> <h3><span style="font-family: arial, helvetica, sans-serif;">What You'll Do </span></h3> <p><span style="font-family: arial, helvetica, sans-serif;"><strong>CRM and Data Management </strong> </span></p> <ul> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">In partnership with our RevOps team, maintain clean, actionable data across our diagnostics marketing and sales systems </span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Implement tagging structures and workflows that enable our team to work more efficiently </span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Manage the marketing attribution model across touchpoints </span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Own day-to-day execution within our CRM: email campaigns, workflows, lead tracking, and list management</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif;"><strong>Digital Marketing</strong></span></p> <ul> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Maintain and update Diagnostic-specific pages on our website (Framer CMS); coordinate with internal designers on content refreshes</span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Build and manage an editorial calendar and grow our LinkedIn presence (with expansion to other platforms) </span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Track relevant awareness days, research milestones, and cultural moments to keep our content timely </span></li> <li style="font-family: arial, helvetica, sans-serif;"><span style="font-family: arial, helvetica, sans-serif;">Manage digital campaigns including copy generation, design, UTM tracking, vendor management, and ROI analysis</span></li> <li style="font-family: arial, helvetica, sans-se