eCommerce Program Manager, Branded Merchandise

<div class="content-intro"><p>Most companies claim to have the best people. We say to them, "Keep dreaming." Our people are second to none. They set us apart with their entrepreneurial spirit and ambition. They come to us from the likes of Amazon, Microsoft, Nordstrom, Starbucks and the sports world, bringing energy, bold ideas and a willingness to dive into the unfamiliar. It's our people that make BDA the top global Merchandise Agency to work for.</p></div><p><strong>Position Overview</strong>: </p> <p>At BDA, this position is internally known as a <strong data-start="1282" data-end="1301">Program Manager</strong> — the person responsible for managing promotional merchandising programs and eCommerce assortments for our clients (<strong>this is not a technical or IT-focused program management role</strong>).</p> <p>We are looking for a strategic and results-driven Program Account Manager to lead our online sales initiatives and drive growth through effective merchandise assortment, inventory management, and marketing strategies. As the Program Sales Manager, you will play a crucial role in optimizing our online product offerings, ensuring inventory availability, and implementing targeted marketing campaigns to maximize sales and profitability.</p> <p><strong>Location Requirement:</strong></p> <ul> <li data-start="492" data-end="662"><span data-start="521" data-end="573">Candidates must </span>live within a reasonable commuting distance of either <strong>Toronto, Ontario </strong>or<strong> Waterloo, Ontario.</strong> <ul> <li data-start="492" data-end="662">Candidates that live within a commutable distance of <strong>Toronto, Ontario will work a remote </strong>but must be willing and able to visit clients in Toronto for onsite meetings.</li> <li data-start="492" data-end="662">Candidates that live within a commutable distance of our <strong>Waterloo, Ontario office will follows a flexible onsite schedule</strong> working onsite four (4) days per week, with one (1) remote day, from our Waterloo, Ontario office. </li> </ul> </li> </ul> <p> </p> <p> </p> <p><strong>Key Responsibilities:</strong> </p> <ul> <li>Primary client contact on assigned account(s), requiring expert understanding of the client(s) business, industry, and competitors.</li> <li><strong>Sales Strategy:</strong> Develop and implement sales strategies to achieve revenue targets, including pricing strategies, promotional campaigns, and cross-selling initiatives.</li> <li><strong>Merchandise Assortment: </strong>Drive the strategic assortment plan that aligns with client preferences, market trends, and objectives.</li> <li><strong>Marketing Collaboration:</strong> Collaborate with the marketing team to develop online marketing campaigns that drive traffic, increase conversion rates, and enhance customer engagement.</li> <li><strong>Data Analysis</strong>: Utilize analytics tools to track sales performance, evaluate marketing campaign effectiveness, and identify opportunities for optimization.</li> <li><strong>Competitive Analysis:</strong> Monitor competitor activities and market trends to identify opportunities and threats, adjusting strategies accordingly to maintain a competitive edge.</li> <li><strong>Customer Experience: </strong>Ensure a seamless and user-friendly online shopping experience by optimizing product listings, navigation, and checkout processes.</li> <li><strong>Cross-functional Collaboration:</strong> Work closely with Program Ops managers, marketing, an