Senior Account Manager, Branded Promotional Merchandise

<div class="content-intro"><p>Most companies claim to have the best people. We say to them, "Keep dreaming." Our people are second to none. They set us apart with their entrepreneurial spirit and ambition. They come to us from the likes of Amazon, Microsoft, Nordstrom, Starbucks and the sports world, bringing energy, bold ideas and a willingness to dive into the unfamiliar. It's our people that make BDA the top global Merchandise Agency to work for.</p></div><p style="text-align: left;"><strong>Position Summary</strong></p> <p>The Sr. Account Manager is a strategic, customer-focused leader responsible for managing and growing complex client accounts while supporting the overall account strategy established by the National Account Manager. As a trusted partner to clients and internal teams, the Sr. Account Manager proactively identifies growth opportunities, leads high-impact merchandise programs, and ensures exceptional service delivery. Leading by example, mentor teammates, and play a critical role in driving client satisfaction, revenue growth, and long-term account success.</p> <p style="margin: 0in; font-family: Calibri; font-size: 11.0pt;"><span style="font-weight: bold;">LOCATION:</span></p> <ul> <li style="font-family: Calibri; font-size: 11pt;">Candidates must reside within a commutable distance of Los Angeles, California, and be able to travel locally for in-person client meetings as needed.</li> </ul> <p><strong>Key Responsibilities</strong></p> <p><strong>Account Strategy & Growth Enablement</strong></p> <ul> <li>Prepare and maintain an actionable strategic account plan using the OST model (Objective, Strategy, Tactics) for all assigned accounts focused on quarterly budget attainment (profit and margin results).</li> <li>Manage and grow assigned accounts by meeting or exceeding sales, margin, and profitability targets.</li> <li>Partner with the National Account Manager to execute account strategies, priorities, and growth initiatives.</li> <li>Identify, develop, and advance upsell and cross-sell opportunities across BDA products, programs, and services.</li> <li>Lead opportunity strategy, presentations, and pitches for complex or high-visibility initiatives.</li> <li>Ensure data hygiene guideline compliance. Manage all opportunities, tasks, and key performance indicators to prescribed guidelines through insights from Salesforce CRM, promo and program performance analysis, and proactive recommendations.</li> </ul> <p> </p> <p><strong>Client Relationship Management</strong></p> <ul> <li>Serve as the primary day-to-day point of contact for assigned clients, building trusted relationships across multiple stakeholder levels.</li> <li>Deeply understand client objectives, brand standards, budgets, and timelines to deliver tailored, brand-compliant solutions.</li> <li>Provide consultative guidance and creative merchandise recommendations aligned with client marketing and branding goals.</li> <li>Monitor client satisfaction, address issues proactively, and drive high levels of retention and repeat business.</li> </ul> <p> </p> <p><strong>Program Leadership & Execution</strong></p> <ul> <li>Lead end-to-end execution of complex promotional programs from ideation through delivery.</li> <li>Ensure accuracy, quality, and on-time delivery through close coordination with Client Service Coordinators, Production, Design, Logistics, Purchasing, and Supplier partners.</li> <li>Prepare accurate, competitive pricing and manage financial details to ensure profitable outcomes.</li> <li>Conduct post-progr