About BEES Join us to build the future of B2B commerce! BEES is AB InBev’s B2B platform. Through our ecosystem, merchants and retailers across 29 countries can stock their businesses quickly, easily, and securely. At BEES, we dream big, lead with purpose, and develop technology that transforms the way retailers and sellers grow. Every line of code and every partnership is built in service of a single mission: to make commerce better for retailers and sellers around the world. Here, your work is not just important. It makes a difference! About this opportunity The Global IMC Strategic Lead will be responsible for defining and scaling the IMC (Integrated Marketing Campaigns) strategy across countries, ensuring alignment between BEES touchpoints, Brand owners, Retail Media, and CRM initiatives. This role goes beyond execution, focusing on building frameworks, governance, and best practices to drive consistency, scalability, and business impact across markets. The lead will work closely with cross-functional teams (Product, Data, Ad Ops, and local markets) to define value propositions, optimize campaign efficiency, and position IMC as a strategic growth driver for BEES and partners. Key Responsibilities <ul> <li>IMC Strategy & Governance: <ul> <li>Define and continuously refine the IMC value proposition across BEES and partners. </li> <li>Establish governance routines with agencies and countries, ensuring alignment and execution consistency. </li> <li>Lead the definition of the IMC calendar (Local IMCs, BEES IMCs, and Global brands IMCs). </li> <li>Define and manage Mega Brands routines and strategic initiatives.

Global IMC Operations Analyst

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