Senior CRM Manager - Reactivation

<p></p> <p></p> <p>Betsson Group is looking for a <strong>self-driven and detail-oriented CRM expert</strong> with a <strong>"can-do" attitude</strong> to join our <strong>Global CRM & Engagement department</strong>. This is an excellent opportunity to be part of a team of <strong>CRM enthusiasts</strong> dedicated to driving customer engagement and reactivation.</p> <p>The role involves <strong>end-to-end management</strong> of <strong>reactivation lifecycle campaigns</strong> and communications across multiple brands, markets, and products. The primary focus is on <strong>winning back inactive customers</strong> and nurturing this segment to <strong>reduce repeated churn</strong>, directly impacting key performance indicators (KPIs).</p> <h3><strong>Key Responsibilities:</strong></h3> <ul> <li><strong>Customer Communication & Campaigns:</strong> Execute <strong>hyper-segmented reactivation campaigns</strong> to engage inactive customers and minimize churn.</li> <li><strong>Project Management:</strong> Utilize <strong>JIRA</strong> for efficient task and project management while ensuring seamless communication with stakeholders.</li> <li><strong>Automation & Scalability:</strong> Implement <strong>automated campaign journeys</strong> to improve operational efficiency and campaign reach.</li> <li><strong>CRM Budget Management:</strong> Leverage <strong>advanced prediction modeling</strong> to allocate budget effectively, optimizing investment in high-value customer segments.</li> <li><strong>Campaign Optimization:</strong> Continuously <strong>refine and test</strong> audience segmentation and reward structures to maximize profitability.</li> <li><strong>Analysis & Reporting:</strong> Conduct <strong>campaign performance analysis</strong>, measure ROI, and refine lifecycle offers for improved customer engagement.</li> <li><strong>Process Improvement:</strong> Identify <strong>opportunities for enhancement</strong> within CRM operations and implement solutions to drive efficiency.</li> <li><strong>Localization & Compliance:</strong> Tailor CRM strategies to align with <strong>market-specific regulations, trends, and competitor activity</strong>.</li> <li><strong>Collaboration:</strong> Work closely with <strong>Customer Support</strong> to enhance customer journeys and reduce unnecessary support requests.</li> <li><strong>Stakeholder Communication:</strong> Provide regular updates and insights to senior stakeholders on <strong>reactivation campaign success and customer behavior</strong>.</li> <li><strong>On-Call Support:</strong> Participate in a <strong>rotational on-call schedule</strong> to manage any reactivation campaign-related incidents outside regular working hours.</li> </ul> <h3><strong>Required Experience & Skills:</strong></h3> <ul> <li>Minimum <strong>6 years</strong> of CRM experience, ideally in the <strong>iGaming industry</strong>.</li> <li>Experience working in a <strong>multi-brand, multi-jurisdiction</strong> environment.</li> <li>Strong understanding of <strong>player segmentation, bonuses, and incentives</strong>.</li> <li>Ability to <strong>interpret CRM data</strong> and translate insights into actionable strategies.</li> <li>Proficiency in <strong>CRM tools and e