CRO Manager - Paid Acquisition | Betty CA

<p><strong>About us:</strong></p> <p>Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.<br><br>Betty Canada<span class="Apple-converted-space"> </span>is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.<br><br>Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.</p> <p><strong>Our Values:</strong></p> <ul> <li><strong>We are honest</strong> - we value honesty in all aspects.</li> <li><strong>Bring the Olives</strong> - we offer premium customer experience.</li> <li><strong>Think Big</strong> - we believe in always striving for more.</li> </ul> <h2><strong>About the role</strong></h2> <p>We're looking for a senior, hands-on <strong>CRO Manager focused on Paid Acquisition</strong> to improve the conversion efficiency of the traffic we acquire across Web, iOS and Android.</p> <p>The role owns the experience immediately after the ad click: creating, testing and improving paid landing pages, web experiences and App Store Custom Product Pages so that more of the users we pay to reach take the next step.</p> <p>You'll work closely with the User Acquisition, Creative, Design, Product and Analytics teams to connect ad message, audience and post-click experience, identify conversion opportunities and systematically test them.</p> <h2><strong>Key Responsibilities</strong></h2> <ul> <li>Own paid landing page conversion: build and continuously optimize Unbounce landing pages for paid campaigns across Google, Meta and other acquisition channels, with the goal of increasing visitor-to-registration-start conversion.</li> <li>Own ad-to-landing-page continuity: ensure messaging, creative concepts, offers and user expectations carry consistently from the ad into the landing experience.</li> <li>Build tailored landing experiences: create and test different experiences by traffic source, campaign, audience, creative concept, device and market where segmentation can improve performance.</li> <li>Own App Store CRO for paid traffic: create, test and optimize Apple Custom Product Pages and equivalent Google Play experiences aligned with specific campaigns, audiences and creative concepts.</li> <li>Run web page CRO for paid users: design and execute A/B tests on web pages experiences shown to paid traffic, including messaging, hierarchy, offers, CTAs, content and page structure.</li> <li>Own the experimentation pipeline: use acquisition and funnel data to identify opportunities, develop hypotheses, prioritize experiments and maintain a structured testing roadmap.</li> <li>Measure commercial impact: evaluate experiments not only on immediate conversion rate but also on downstream acquisition metrics and user quality, ensuring improvements translate into better overall UA performance.</li> <li>Work closely with UA teams: identify underperforming traffic segments, understand differences between channels and audiences, and develop CRO initiatives that improve the efficiency of paid media spend.</li> <li>Partner with Creative and Design: translate learnings from ads and landing-page experiments in both directions, helping identify which messaging, propositions a